The article by Mark R. Leary and Robin M. Kowalski presents a two-component model of impression management, which is the process by which individuals control how others perceive them. The model consists of two discrete processes: *impression motivation* and *impression construction*. Impression motivation involves the degree to which people are motivated to control how others see them, influenced by the goal-relevance of impressions, the value of desired outcomes, and the discrepancy between current and desired images. Impression construction involves the process of creating specific impressions, influenced by factors such as self-concept, desired and undesired identity images, role constraints, target values, and current or potential social image. The model provides a coherent framework for understanding the literature on impression management, addressing controversial issues, and guiding future research. The authors also discuss the historical development of the concept, the importance of impression management in various social contexts, and the psychological and social consequences of impression management behaviors.The article by Mark R. Leary and Robin M. Kowalski presents a two-component model of impression management, which is the process by which individuals control how others perceive them. The model consists of two discrete processes: *impression motivation* and *impression construction*. Impression motivation involves the degree to which people are motivated to control how others see them, influenced by the goal-relevance of impressions, the value of desired outcomes, and the discrepancy between current and desired images. Impression construction involves the process of creating specific impressions, influenced by factors such as self-concept, desired and undesired identity images, role constraints, target values, and current or potential social image. The model provides a coherent framework for understanding the literature on impression management, addressing controversial issues, and guiding future research. The authors also discuss the historical development of the concept, the importance of impression management in various social contexts, and the psychological and social consequences of impression management behaviors.