The article "In Search of Excellence" by Tom Peters and Robert Waterman, first published in 1982, remains a seminal text in business literature, emphasizing the importance of improving systems and delivering quality. The author, Geoff Hughes, reflects on the book's relevance and its impact on business and training seminars. He discusses the question of what emergency doctors are excellent at, highlighting ten key areas: 1. **Resuscitation**: Essential for the profession, requiring knowledge of protocols, advanced decision-making, and excellent team leadership. 2. **Resuscitation Procedures**: Skills such as rapid sequence induction, intubation, and advanced cannulation must be performed to high standards. 3. **Triage and Major Incident Management**: Core skills that require continuous improvement. 4. **Empathy and Compassion**: Essential for showing patients and their caregivers that they care, especially in end-of-life situations. The article emphasizes the importance of maintaining humanity and compassion in a profession driven by targets and materialism.The article "In Search of Excellence" by Tom Peters and Robert Waterman, first published in 1982, remains a seminal text in business literature, emphasizing the importance of improving systems and delivering quality. The author, Geoff Hughes, reflects on the book's relevance and its impact on business and training seminars. He discusses the question of what emergency doctors are excellent at, highlighting ten key areas: 1. **Resuscitation**: Essential for the profession, requiring knowledge of protocols, advanced decision-making, and excellent team leadership. 2. **Resuscitation Procedures**: Skills such as rapid sequence induction, intubation, and advanced cannulation must be performed to high standards. 3. **Triage and Major Incident Management**: Core skills that require continuous improvement. 4. **Empathy and Compassion**: Essential for showing patients and their caregivers that they care, especially in end-of-life situations. The article emphasizes the importance of maintaining humanity and compassion in a profession driven by targets and materialism.