This book, "Individual Choice Behavior: A Theoretical Analysis" by R. Duncan Luce, is a reprint of the 1959 original edition. It delves into the theoretical analysis of individual choice behavior, focusing on social choice and individual preferences. The work is part of the Dover Books on Mathematics series and has been reprinted with the aim to provide a comprehensive resource for researchers and students in game theory, economics, and finance. The book covers topics such as research exposition, social choice, and individual preferences, making it a valuable reference in these fields.This book, "Individual Choice Behavior: A Theoretical Analysis" by R. Duncan Luce, is a reprint of the 1959 original edition. It delves into the theoretical analysis of individual choice behavior, focusing on social choice and individual preferences. The work is part of the Dover Books on Mathematics series and has been reprinted with the aim to provide a comprehensive resource for researchers and students in game theory, economics, and finance. The book covers topics such as research exposition, social choice, and individual preferences, making it a valuable reference in these fields.