This is a reprint of the 1959 original edition of "Individual Choice Behavior: A Theoretical Analysis" by R. Duncan Luce. The book is part of the Dover Books on Mathematics series, published by Dover Publications in Mineola, NY, in 2005. It has 153 pages and is ISBN 0-486-44136-9. The original 1959 edition is reviewed in Zbl 0093.31708. The book is classified under mathematics, specifically game theory, economics, and finance. It is cited in 15 documents and is related to social choice (91B14) and individual preferences (91B08). The book provides a theoretical analysis of individual choice behavior, focusing on decision-making processes and the underlying principles that govern them. It is a research exposition, intended for scholars and students in the fields of game theory, economics, and finance. The content is theoretical and aims to provide a comprehensive understanding of how individuals make choices in various contexts. The book is a valuable resource for those interested in the mathematical foundations of decision theory and economic behavior.This is a reprint of the 1959 original edition of "Individual Choice Behavior: A Theoretical Analysis" by R. Duncan Luce. The book is part of the Dover Books on Mathematics series, published by Dover Publications in Mineola, NY, in 2005. It has 153 pages and is ISBN 0-486-44136-9. The original 1959 edition is reviewed in Zbl 0093.31708. The book is classified under mathematics, specifically game theory, economics, and finance. It is cited in 15 documents and is related to social choice (91B14) and individual preferences (91B08). The book provides a theoretical analysis of individual choice behavior, focusing on decision-making processes and the underlying principles that govern them. It is a research exposition, intended for scholars and students in the fields of game theory, economics, and finance. The content is theoretical and aims to provide a comprehensive understanding of how individuals make choices in various contexts. The book is a valuable resource for those interested in the mathematical foundations of decision theory and economic behavior.