This book, "Individual Choice Behavior: A Theoretical Analysis," by R. Duncan Luce, is a reprint of the 1959 original edition. It delves into the theoretical analysis of individual choice behavior, focusing on social choice and individual preferences within the framework of game theory, economics, and finance. The book is part of the Dover Books on Mathematics series and has been reprinted with the aim to provide a comprehensive and accessible resource for researchers and students in these fields.This book, "Individual Choice Behavior: A Theoretical Analysis," by R. Duncan Luce, is a reprint of the 1959 original edition. It delves into the theoretical analysis of individual choice behavior, focusing on social choice and individual preferences within the framework of game theory, economics, and finance. The book is part of the Dover Books on Mathematics series and has been reprinted with the aim to provide a comprehensive and accessible resource for researchers and students in these fields.