This is a reprint of the 1959 original edition of "Individual Choice Behavior: A Theoretical Analysis" by R. Duncan Luce. The book is part of the Dover Books on Mathematics series, published by Dover Publications in Mineola, NY, with ISBN 0-486-44136-9. It consists of xii pages and 153 pages, published in 2005. The original 1959 edition is reviewed in Zbl 0093.31708. The book is classified under MSC 91–02, which refers to research exposition in game theory, economics, and finance. It is cited in 15 documents. The subject areas covered include 91B14 (social choice) and 91B08 (individual preferences). The book provides a theoretical analysis of individual choice behavior, focusing on decision-making processes and the underlying principles that govern individual preferences and choices. It is a monograph that serves as a reference for researchers and students in the fields of economics, game theory, and decision theory. The content is intended for advanced readers who are familiar with the foundational concepts of economics and game theory. The book is a valuable resource for understanding the theoretical aspects of individual decision-making and has contributed to the development of economic theory.This is a reprint of the 1959 original edition of "Individual Choice Behavior: A Theoretical Analysis" by R. Duncan Luce. The book is part of the Dover Books on Mathematics series, published by Dover Publications in Mineola, NY, with ISBN 0-486-44136-9. It consists of xii pages and 153 pages, published in 2005. The original 1959 edition is reviewed in Zbl 0093.31708. The book is classified under MSC 91–02, which refers to research exposition in game theory, economics, and finance. It is cited in 15 documents. The subject areas covered include 91B14 (social choice) and 91B08 (individual preferences). The book provides a theoretical analysis of individual choice behavior, focusing on decision-making processes and the underlying principles that govern individual preferences and choices. It is a monograph that serves as a reference for researchers and students in the fields of economics, game theory, and decision theory. The content is intended for advanced readers who are familiar with the foundational concepts of economics and game theory. The book is a valuable resource for understanding the theoretical aspects of individual decision-making and has contributed to the development of economic theory.