The present study focused on investigating the lack of motivation towards learning in eighth and ninth-grade students at the Soacha to Live Better Institution, which has significant implications for high rates of school dropout and apathy in academic activities. Pedagogical and psychological theories on the role of motivation in learning were analyzed, and the causes of demotivation were explored with students and teachers. Motivational strategies for students were identified, and "gamification" was proposed as a teaching methodology that incorporates games into the school environment to positively impact student attitudes. A qualitative approach was used to identify students' and teachers' perceptions of the causes of demotivation and to contrast them with the researcher's observations. Data analysis involved categorization based on a matrix with categories such as the fundamentals of motivation, its causes and characteristics, motivational factors, and a curricular proposal to generate motivation. Key findings indicate that students list several negative attitudes as factors leading to demotivation in learning, and they distinguish the qualities needed for academic success. However, it is necessary to provide training in personal dimensions to develop skills that enable self-regulation, self-efficacy, self-assessment, will, and behaviors for achieving academic and personal goals. It is also necessary to train teachers in "gamification," one of the Web 2.0 tools for students to learn through play. Keywords: Motivation, interest (learning), Student behavior, Student-teacher relationship, Educational game.The present study focused on investigating the lack of motivation towards learning in eighth and ninth-grade students at the Soacha to Live Better Institution, which has significant implications for high rates of school dropout and apathy in academic activities. Pedagogical and psychological theories on the role of motivation in learning were analyzed, and the causes of demotivation were explored with students and teachers. Motivational strategies for students were identified, and "gamification" was proposed as a teaching methodology that incorporates games into the school environment to positively impact student attitudes. A qualitative approach was used to identify students' and teachers' perceptions of the causes of demotivation and to contrast them with the researcher's observations. Data analysis involved categorization based on a matrix with categories such as the fundamentals of motivation, its causes and characteristics, motivational factors, and a curricular proposal to generate motivation. Key findings indicate that students list several negative attitudes as factors leading to demotivation in learning, and they distinguish the qualities needed for academic success. However, it is necessary to provide training in personal dimensions to develop skills that enable self-regulation, self-efficacy, self-assessment, will, and behaviors for achieving academic and personal goals. It is also necessary to train teachers in "gamification," one of the Web 2.0 tools for students to learn through play. Keywords: Motivation, interest (learning), Student behavior, Student-teacher relationship, Educational game.