Strat. Mgmt. J., 21: 217–237 (2000) | PRASHANT KALE1, HARIBIR SINGH2* and HOWARD PERLMUTTER2
The article "Learning and Protection of Proprietary Assets in Strategic Alliances: Building Relational Capital" by Prashant Kale, Harbir Singh, and Howard Perlmutter explores the dual objectives of learning from alliance partners and protecting core proprietary assets. Traditional research often views these goals as mutually exclusive, but the authors provide empirical evidence using large-sample survey data to show that building relational capital through mutual trust and interaction can achieve both objectives simultaneously.
Relational capital, defined as the level of trust, respect, and friendship between alliance partners, facilitates learning by enabling close one-to-one interactions and minimizes opportunistic behavior by curbing the leakage of critical know-how. The authors argue that relational capital is crucial for managing conflict in alliances, which is essential for building strong relationships and protecting proprietary assets. They propose that integrative conflict management, characterized by joint problem-solving and a mutual concern for "win-win" outcomes, enhances relational capital and learning while reducing the risk of losing proprietary assets.
The study uses a survey of U.S.-based companies to test hypotheses related to relational capital, conflict management, and the protection of proprietary assets. The results support the hypotheses, indicating that relational capital and effective conflict management significantly enhance learning and protect proprietary assets. The findings highlight the importance of trust and informal governance mechanisms in achieving these dual objectives in strategic alliances.The article "Learning and Protection of Proprietary Assets in Strategic Alliances: Building Relational Capital" by Prashant Kale, Harbir Singh, and Howard Perlmutter explores the dual objectives of learning from alliance partners and protecting core proprietary assets. Traditional research often views these goals as mutually exclusive, but the authors provide empirical evidence using large-sample survey data to show that building relational capital through mutual trust and interaction can achieve both objectives simultaneously.
Relational capital, defined as the level of trust, respect, and friendship between alliance partners, facilitates learning by enabling close one-to-one interactions and minimizes opportunistic behavior by curbing the leakage of critical know-how. The authors argue that relational capital is crucial for managing conflict in alliances, which is essential for building strong relationships and protecting proprietary assets. They propose that integrative conflict management, characterized by joint problem-solving and a mutual concern for "win-win" outcomes, enhances relational capital and learning while reducing the risk of losing proprietary assets.
The study uses a survey of U.S.-based companies to test hypotheses related to relational capital, conflict management, and the protection of proprietary assets. The results support the hypotheses, indicating that relational capital and effective conflict management significantly enhance learning and protect proprietary assets. The findings highlight the importance of trust and informal governance mechanisms in achieving these dual objectives in strategic alliances.