This article explores the development of a post-smart tourism village in Kenderan, Bali, emphasizing the integration of local values, digital competence, and circular economy practices to promote sustainable tourism. The study highlights the importance of a sense-of-place approach, leveraging unique cultural and natural resources to create authentic and valuable tourist experiences. It discusses the evolution of smart tourism from a focus on digital technology to a more sustainable and inclusive model that incorporates local wisdom and community empowerment. The research employs mixed-methods, combining qualitative expert judgment and quantitative structural equation modeling to analyze the impact of digital competence, circular economy, and creative festivals on post-smart tourism development. The findings indicate that these factors are crucial for creating a post-smart tourism village that is both sustainable and competitive. The study emphasizes the need for tourist villages to explore and promote their local values and resources to differentiate themselves in the global market. The development of Kenderan Village as a post-smart tourism destination is based on its unique cultural heritage, religious traditions, and commitment to sustainability. The village aims to integrate digital technology, circular economy practices, and creative festivals to enhance its tourism offerings and ensure long-term sustainability. The research underscores the importance of community involvement, local wisdom, and a holistic approach to tourism development in achieving sustainable and competitive tourism destinations.This article explores the development of a post-smart tourism village in Kenderan, Bali, emphasizing the integration of local values, digital competence, and circular economy practices to promote sustainable tourism. The study highlights the importance of a sense-of-place approach, leveraging unique cultural and natural resources to create authentic and valuable tourist experiences. It discusses the evolution of smart tourism from a focus on digital technology to a more sustainable and inclusive model that incorporates local wisdom and community empowerment. The research employs mixed-methods, combining qualitative expert judgment and quantitative structural equation modeling to analyze the impact of digital competence, circular economy, and creative festivals on post-smart tourism development. The findings indicate that these factors are crucial for creating a post-smart tourism village that is both sustainable and competitive. The study emphasizes the need for tourist villages to explore and promote their local values and resources to differentiate themselves in the global market. The development of Kenderan Village as a post-smart tourism destination is based on its unique cultural heritage, religious traditions, and commitment to sustainability. The village aims to integrate digital technology, circular economy practices, and creative festivals to enhance its tourism offerings and ensure long-term sustainability. The research underscores the importance of community involvement, local wisdom, and a holistic approach to tourism development in achieving sustainable and competitive tourism destinations.