Literature review of greenwashing research: State of the art

Literature review of greenwashing research: State of the art

2024 | Magdalena Ziło, Iwona Bąk, Anna Spoz
This article presents a comprehensive literature review of greenwashing, analyzing 112 publications from 2007 to 2023. The study uses multidimensional correspondence analysis to group publications into six clusters based on company size, location, research issues, and factors negatively correlated with greenwashing. The findings show that greenwashing is an increasingly popular research topic, with various stakeholders, including governments and financial institutions, using research results. Articles related to Africa have unique characteristics and form a separate research focus. The study highlights the relationship between greenwashing and factors such as ESG performance, financial performance, and the effectiveness of capital markets. It also identifies that greenwashing is often used by heavy polluting companies and that factors like innovation negatively correlate with greenwashing. The research emphasizes the importance of understanding greenwashing from multiple perspectives, including its impact on corporate social responsibility, environmental performance, and financial outcomes. The study contributes to the field by providing a broad overview of greenwashing research, identifying key trends, and highlighting the need for further research on the relationship between greenwashing and financial performance. The study also notes that while greenwashing is a growing area of research, there is still a need for more empirical studies and a better understanding of its impact on different stakeholders.This article presents a comprehensive literature review of greenwashing, analyzing 112 publications from 2007 to 2023. The study uses multidimensional correspondence analysis to group publications into six clusters based on company size, location, research issues, and factors negatively correlated with greenwashing. The findings show that greenwashing is an increasingly popular research topic, with various stakeholders, including governments and financial institutions, using research results. Articles related to Africa have unique characteristics and form a separate research focus. The study highlights the relationship between greenwashing and factors such as ESG performance, financial performance, and the effectiveness of capital markets. It also identifies that greenwashing is often used by heavy polluting companies and that factors like innovation negatively correlate with greenwashing. The research emphasizes the importance of understanding greenwashing from multiple perspectives, including its impact on corporate social responsibility, environmental performance, and financial outcomes. The study contributes to the field by providing a broad overview of greenwashing research, identifying key trends, and highlighting the need for further research on the relationship between greenwashing and financial performance. The study also notes that while greenwashing is a growing area of research, there is still a need for more empirical studies and a better understanding of its impact on different stakeholders.
Reach us at info@study.space
Understanding Literature review of greenwashing research%3A State of the art