This research explores and analyzes the challenges and dynamics faced by entrepreneurship and innovation in the digital era. The study uses a combination of qualitative and quantitative approaches to gain a comprehensive understanding of the unique challenges and dynamics emerging in the context of technological change. The research aims to provide in-depth insights into the dynamics of entrepreneurship and innovation in the digital age, helping entrepreneurs and stakeholders understand changes and adjust their strategies. Key terms include entrepreneurship, innovation, digital age, challenges, and business transformation. The digital era has significantly transformed entrepreneurship and new business ventures. Technological advancements in communication and information have accelerated business and created new opportunities. Creating new businesses is not the only aspect of entrepreneurship in the digital age; digitalization has made it easier for entrepreneurs to access information, global markets, and resources. Understanding the aspects of entrepreneurship and new business ventures in the digital age helps readers identify opportunities, overcome difficulties, and design relevant business strategies to address continuous changes. Entrepreneurship is the process of building, developing, and managing new businesses or initiatives with the goal of generating profit while managing risks and uncertainties. Contemporary economic and social activities have undergone unprecedented transformations due to continuous digital technology advancements. The emergence of online stores and the preservation of traditional physical stores is a good example. Entirely new industries, such as hardware-based drone industries, have not yet developed due to the loss of market share by transportation organizations from popular digital sharing travel platforms. Not only entrepreneurs and innovators, but also governments worldwide have started to consider and take action regarding how this transformation affects society, value creation, and competition. In relation to digital technology, the terms "digital entrepreneurship" and "digital innovation" refer to the intersection of traditional methods and results of entrepreneurship and innovation. This sector drives transformative changes that can occur due to digital technology. Researchers believe that digital technology removes traditional boundaries and changes business and innovation processes and results. As a result, existing theories become more applicable, and these abilities become outdated. Therefore, research on this shift as a new phenomenon is needed. One of the main assumptions is that digital technology is different from traditional technology and is more than just a technological change. In the context of innovation and entrepreneurship, digital technology can be considered as an external catalyst that drives and directs processes or helps achieve results. They can come in various forms and do many things, such as products, product or service platforms, tool systems or infrastructure, applications and components, or digital media content. Public pressure conferences on the impact of digital technology on individuals and organizations as drivers, participants, or observers of digital transformation create urgency to act. Conversely, policymakers are responsible for promoting digital transformation, especially for entrepreneurs and digital innovators. In the rapidly developing computerized era, entrepreneurship and innovation have become pillars in guiding the future of business. Rapid technological changes, global connectivity, and computerized transformations have opened the door to new opportunities and challenges that have never existed before. The future of entrepreneurship and innovation is marked by complex dynamics, requiring resilience and creativity toThis research explores and analyzes the challenges and dynamics faced by entrepreneurship and innovation in the digital era. The study uses a combination of qualitative and quantitative approaches to gain a comprehensive understanding of the unique challenges and dynamics emerging in the context of technological change. The research aims to provide in-depth insights into the dynamics of entrepreneurship and innovation in the digital age, helping entrepreneurs and stakeholders understand changes and adjust their strategies. Key terms include entrepreneurship, innovation, digital age, challenges, and business transformation. The digital era has significantly transformed entrepreneurship and new business ventures. Technological advancements in communication and information have accelerated business and created new opportunities. Creating new businesses is not the only aspect of entrepreneurship in the digital age; digitalization has made it easier for entrepreneurs to access information, global markets, and resources. Understanding the aspects of entrepreneurship and new business ventures in the digital age helps readers identify opportunities, overcome difficulties, and design relevant business strategies to address continuous changes. Entrepreneurship is the process of building, developing, and managing new businesses or initiatives with the goal of generating profit while managing risks and uncertainties. Contemporary economic and social activities have undergone unprecedented transformations due to continuous digital technology advancements. The emergence of online stores and the preservation of traditional physical stores is a good example. Entirely new industries, such as hardware-based drone industries, have not yet developed due to the loss of market share by transportation organizations from popular digital sharing travel platforms. Not only entrepreneurs and innovators, but also governments worldwide have started to consider and take action regarding how this transformation affects society, value creation, and competition. In relation to digital technology, the terms "digital entrepreneurship" and "digital innovation" refer to the intersection of traditional methods and results of entrepreneurship and innovation. This sector drives transformative changes that can occur due to digital technology. Researchers believe that digital technology removes traditional boundaries and changes business and innovation processes and results. As a result, existing theories become more applicable, and these abilities become outdated. Therefore, research on this shift as a new phenomenon is needed. One of the main assumptions is that digital technology is different from traditional technology and is more than just a technological change. In the context of innovation and entrepreneurship, digital technology can be considered as an external catalyst that drives and directs processes or helps achieve results. They can come in various forms and do many things, such as products, product or service platforms, tool systems or infrastructure, applications and components, or digital media content. Public pressure conferences on the impact of digital technology on individuals and organizations as drivers, participants, or observers of digital transformation create urgency to act. Conversely, policymakers are responsible for promoting digital transformation, especially for entrepreneurs and digital innovators. In the rapidly developing computerized era, entrepreneurship and innovation have become pillars in guiding the future of business. Rapid technological changes, global connectivity, and computerized transformations have opened the door to new opportunities and challenges that have never existed before. The future of entrepreneurship and innovation is marked by complex dynamics, requiring resilience and creativity to