The chapter "Measures of Social Psychological Attitudes" by John P. Robinson and Phillip R. Shaver, published in the revised edition of 1973 by the Survey Research Center at the Institute for Social Research, discusses various methods and techniques used to measure social psychological attitudes. The authors explore different approaches to understanding and quantifying individuals' attitudes, which are crucial for social research and understanding human behavior.The chapter "Measures of Social Psychological Attitudes" by John P. Robinson and Phillip R. Shaver, published in the revised edition of 1973 by the Survey Research Center at the Institute for Social Research, discusses various methods and techniques used to measure social psychological attitudes. The authors explore different approaches to understanding and quantifying individuals' attitudes, which are crucial for social research and understanding human behavior.