This paper explores the concept of metaversal sustainability within the sustainable tourism paradigm. It addresses the emerging phenomenon of tourism in the metaverse and analyzes possible scenarios that could influence the resilience of the sustainable tourism paradigm in response to this new phenomenon. Based on Kuhn's paradigmatic framework, the paper offers an innovative perspective for the integration of new theories and practice-relevant phenomena. It emphasizes the relevance and commensurability of different paradigmatic dimensions and outlines scenarios for the integration of metaversal sustainability. The phenomenon of tourism in the metaverse poses a new challenge to the traditional sustainable tourism paradigm, which focuses on the economic and ecological sustainability of the physical environment. The adoption of a metaversal sustainability scenario for virtual and mixed reality is key to a responsible implementation of the sustainable tourism development paradigm that considers all environments, whether realistic or fantastical. The paper discusses the implications of metaversal tourism for tourism policy and practice, highlighting the need for stakeholders to adapt to the changing tourism landscape by recognizing the metaverse as a viable environment committed to sustainable development. It also explores the social implications of the metaverse, emphasizing its potential to transform social perception and behavior. Integrating the metaverse into the sustainability pillars of the sustainable development paradigm implies a forward-looking approach that considers the dynamics of people's evolving desires and preferences. The paper introduces the term "metaversal sustainability" as a new concept that contributes to the lexicon of paradigms for both tourism and societal sustainable development. It argues for a broader societal approach to sustainable development rather than tourism-specific adaptation, envisioning societal paradigmatic evolution to capture the emerging VR as a "flourishing metaverse environment." The paper concludes that recognizing the metaverse as a space for sustainable tourism enables stakeholders to advance responsible tourism beyond the traditional 3P framework and promote leadership and impact management across different environments.This paper explores the concept of metaversal sustainability within the sustainable tourism paradigm. It addresses the emerging phenomenon of tourism in the metaverse and analyzes possible scenarios that could influence the resilience of the sustainable tourism paradigm in response to this new phenomenon. Based on Kuhn's paradigmatic framework, the paper offers an innovative perspective for the integration of new theories and practice-relevant phenomena. It emphasizes the relevance and commensurability of different paradigmatic dimensions and outlines scenarios for the integration of metaversal sustainability. The phenomenon of tourism in the metaverse poses a new challenge to the traditional sustainable tourism paradigm, which focuses on the economic and ecological sustainability of the physical environment. The adoption of a metaversal sustainability scenario for virtual and mixed reality is key to a responsible implementation of the sustainable tourism development paradigm that considers all environments, whether realistic or fantastical. The paper discusses the implications of metaversal tourism for tourism policy and practice, highlighting the need for stakeholders to adapt to the changing tourism landscape by recognizing the metaverse as a viable environment committed to sustainable development. It also explores the social implications of the metaverse, emphasizing its potential to transform social perception and behavior. Integrating the metaverse into the sustainability pillars of the sustainable development paradigm implies a forward-looking approach that considers the dynamics of people's evolving desires and preferences. The paper introduces the term "metaversal sustainability" as a new concept that contributes to the lexicon of paradigms for both tourism and societal sustainable development. It argues for a broader societal approach to sustainable development rather than tourism-specific adaptation, envisioning societal paradigmatic evolution to capture the emerging VR as a "flourishing metaverse environment." The paper concludes that recognizing the metaverse as a space for sustainable tourism enables stakeholders to advance responsible tourism beyond the traditional 3P framework and promote leadership and impact management across different environments.