The article "Millennials Rising: The Next Great Generation" by David M. Johnstone reviews Neil Howe and William Strauss's book of the same title. The book aims to redefine and understand the Millennial generation, which is characterized by its unique priorities and values. The authors challenge the negative perceptions often associated with this generation, arguing that they are distinct from previous generations and will shape the future of North America. The review highlights the book's comprehensive approach, which covers various topics such as drug use, sexual mores, and educational approaches, all while maintaining a light-hearted and engaging tone. While the book acknowledges the limitations of its survey data, particularly its focus on the Virginia region, it provides valuable insights into the Millennial generation's characteristics and their potential impact on higher education. The review concludes that the book is a worthwhile resource for anyone interested in understanding and investing in this generation, emphasizing the need for contextual responses that recognize their unique traits and values.The article "Millennials Rising: The Next Great Generation" by David M. Johnstone reviews Neil Howe and William Strauss's book of the same title. The book aims to redefine and understand the Millennial generation, which is characterized by its unique priorities and values. The authors challenge the negative perceptions often associated with this generation, arguing that they are distinct from previous generations and will shape the future of North America. The review highlights the book's comprehensive approach, which covers various topics such as drug use, sexual mores, and educational approaches, all while maintaining a light-hearted and engaging tone. While the book acknowledges the limitations of its survey data, particularly its focus on the Virginia region, it provides valuable insights into the Millennial generation's characteristics and their potential impact on higher education. The review concludes that the book is a worthwhile resource for anyone interested in understanding and investing in this generation, emphasizing the need for contextual responses that recognize their unique traits and values.