This study investigates the impact of an AI-driven personalized learning platform, Campus+, on the academic achievement and educational progress of students at Mohammed VI Polytechnic University. The platform, designed for mobile devices, integrates an AI mentor through a chat interface, providing real-time feedback and support. The study compares two groups: one with access to Campus+ and a control group without. Key findings include increased engagement, improved understanding, and superior academic outcomes for the experimental group. The results highlight the potential of AI-driven personalized learning in higher education, emphasizing the need for continuous innovation and ethical considerations, such as bias and impartiality. The study also suggests future research should focus on higher cognitive abilities and expand the platform's capabilities to handle complex content.This study investigates the impact of an AI-driven personalized learning platform, Campus+, on the academic achievement and educational progress of students at Mohammed VI Polytechnic University. The platform, designed for mobile devices, integrates an AI mentor through a chat interface, providing real-time feedback and support. The study compares two groups: one with access to Campus+ and a control group without. Key findings include increased engagement, improved understanding, and superior academic outcomes for the experimental group. The results highlight the potential of AI-driven personalized learning in higher education, emphasizing the need for continuous innovation and ethical considerations, such as bias and impartiality. The study also suggests future research should focus on higher cognitive abilities and expand the platform's capabilities to handle complex content.