Mobile banking adoption: A literature review

Mobile banking adoption: A literature review

2015 | Shaikh, Aijaz A.; Karjaluoto, Heikki
This literature review by Shaikh and Karjaluoto (2015) examines the adoption of mobile banking (m-banking) and its impact on the global business environment. The review highlights the emergence of m-banking as a significant distribution channel, driven by technological advancements and the increasing use of smartphones. Despite its potential, m-banking adoption remains fragmented, with a narrow focus on SMS banking in developing countries. The study identifies key theories such as the Technology Acceptance Model (TAM) and its modifications, which are widely used to predict consumer intentions to adopt m-banking services. The most significant drivers of adoption intentions are compatibility with lifestyle and device, perceived usefulness, and attitude. The review also notes the limitations of existing research, including a lack of studies on smartphone and tablet applications, and suggests several areas for future research, such as cross-cultural and transnational studies, ethnographic research, and the integration of microfinance institutions. The findings provide insights into the factors influencing m-banking adoption and offer recommendations for researchers and practitioners to enhance the adoption and usage of m-banking services.This literature review by Shaikh and Karjaluoto (2015) examines the adoption of mobile banking (m-banking) and its impact on the global business environment. The review highlights the emergence of m-banking as a significant distribution channel, driven by technological advancements and the increasing use of smartphones. Despite its potential, m-banking adoption remains fragmented, with a narrow focus on SMS banking in developing countries. The study identifies key theories such as the Technology Acceptance Model (TAM) and its modifications, which are widely used to predict consumer intentions to adopt m-banking services. The most significant drivers of adoption intentions are compatibility with lifestyle and device, perceived usefulness, and attitude. The review also notes the limitations of existing research, including a lack of studies on smartphone and tablet applications, and suggests several areas for future research, such as cross-cultural and transnational studies, ethnographic research, and the integration of microfinance institutions. The findings provide insights into the factors influencing m-banking adoption and offer recommendations for researchers and practitioners to enhance the adoption and usage of m-banking services.
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