| Stephen P. Borgatti, Ajay Mehra, Daniel J. Brass & Giuseppe Labianca
Network analysis has become a significant area of research in the social sciences, offering explanations for a wide range of social phenomena. This essay reviews the key concepts, goals, and explanatory mechanisms of social network analysis, as well as its historical development and current challenges. It highlights the importance of network structures in understanding social behavior and the role of network theory in explaining social order, individual creativity, and corporate profitability. The essay traces the origins of network research in the social sciences, beginning with Jacob Moreno's work in the 1930s, and discusses the development of network analysis in the 1940s and 1950s, including the use of matrix algebra and graph theory to study social networks. It also covers the influence of network analysis on fields such as sociology, anthropology, and economics, and its application in areas such as national security, public health, and management consulting. The essay discusses key theoretical concepts in social network analysis, including the idea that structure matters, and the various types of ties that exist in social networks. It also explores the theoretical mechanisms that underlie social network research, such as transmission, adaptation, binding, and exclusion. The essay addresses criticisms and challenges facing network research, including the lack of a native theoretical framework, the neglect of agency, and the difficulty of studying network dynamics. It concludes by noting the differences between network research in the physical and social sciences, and the importance of understanding these differences in order to advance the field of network analysis.Network analysis has become a significant area of research in the social sciences, offering explanations for a wide range of social phenomena. This essay reviews the key concepts, goals, and explanatory mechanisms of social network analysis, as well as its historical development and current challenges. It highlights the importance of network structures in understanding social behavior and the role of network theory in explaining social order, individual creativity, and corporate profitability. The essay traces the origins of network research in the social sciences, beginning with Jacob Moreno's work in the 1930s, and discusses the development of network analysis in the 1940s and 1950s, including the use of matrix algebra and graph theory to study social networks. It also covers the influence of network analysis on fields such as sociology, anthropology, and economics, and its application in areas such as national security, public health, and management consulting. The essay discusses key theoretical concepts in social network analysis, including the idea that structure matters, and the various types of ties that exist in social networks. It also explores the theoretical mechanisms that underlie social network research, such as transmission, adaptation, binding, and exclusion. The essay addresses criticisms and challenges facing network research, including the lack of a native theoretical framework, the neglect of agency, and the difficulty of studying network dynamics. It concludes by noting the differences between network research in the physical and social sciences, and the importance of understanding these differences in order to advance the field of network analysis.