The article "Opinion Mining and Sentiment Analysis" by Bo Pang and Lillian Lee provides an overview of the field, focusing on the computational treatment of opinion, sentiment, and subjectivity in text. The authors highlight the growing importance of opinion-rich resources like online review sites and personal blogs, which have led to a surge in interest in systems that directly handle opinions as primary data. The survey covers techniques and approaches aimed at enabling opinion-oriented information-seeking systems, addressing new challenges compared to traditional fact-based analysis. Key topics include summarization of evaluative text, broader issues such as privacy, manipulation, and economic impact, and the development of resources, benchmark datasets, and evaluation campaigns.
The introduction emphasizes the demand for information on opinions and sentiment, citing surveys showing that a significant portion of internet users conduct online research on products and services, with reviews significantly influencing purchasing decisions. The authors also discuss the motivations behind companies' interest in leveraging online opinions for marketing and brand management.
The article delves into the challenges of creating systems that can effectively process subjective information, such as determining whether a user is looking for subjective material, identifying review-like content in various sources, and extracting overall sentiment or specific opinions. It also addresses the need for summarizing sentiment information in a meaningful way.
The authors review the history of the field, noting that while there has been a recent burst of research activity, there has been steady interest in related areas like belief interpretation and affective computing. They discuss the proliferation of terminology in the field, including "opinion mining," "sentiment analysis," and "subjectivity analysis," and emphasize the need for a unified terminology.
The article explores various applications of opinion mining and sentiment analysis, including review-related websites, recommendation systems, and business and government intelligence. It highlights the potential for these technologies to improve human-computer interaction and enhance various fields such as politics, law, and sociology.
Finally, the authors discuss the general challenges of opinion mining, contrasting it with standard fact-based text analysis and identifying factors that make opinion mining difficult, such as the subtle expression of sentiment, context sensitivity, and domain dependence. They provide examples to illustrate these challenges and outline the importance of modeling discourse structure and sequential information.The article "Opinion Mining and Sentiment Analysis" by Bo Pang and Lillian Lee provides an overview of the field, focusing on the computational treatment of opinion, sentiment, and subjectivity in text. The authors highlight the growing importance of opinion-rich resources like online review sites and personal blogs, which have led to a surge in interest in systems that directly handle opinions as primary data. The survey covers techniques and approaches aimed at enabling opinion-oriented information-seeking systems, addressing new challenges compared to traditional fact-based analysis. Key topics include summarization of evaluative text, broader issues such as privacy, manipulation, and economic impact, and the development of resources, benchmark datasets, and evaluation campaigns.
The introduction emphasizes the demand for information on opinions and sentiment, citing surveys showing that a significant portion of internet users conduct online research on products and services, with reviews significantly influencing purchasing decisions. The authors also discuss the motivations behind companies' interest in leveraging online opinions for marketing and brand management.
The article delves into the challenges of creating systems that can effectively process subjective information, such as determining whether a user is looking for subjective material, identifying review-like content in various sources, and extracting overall sentiment or specific opinions. It also addresses the need for summarizing sentiment information in a meaningful way.
The authors review the history of the field, noting that while there has been a recent burst of research activity, there has been steady interest in related areas like belief interpretation and affective computing. They discuss the proliferation of terminology in the field, including "opinion mining," "sentiment analysis," and "subjectivity analysis," and emphasize the need for a unified terminology.
The article explores various applications of opinion mining and sentiment analysis, including review-related websites, recommendation systems, and business and government intelligence. It highlights the potential for these technologies to improve human-computer interaction and enhance various fields such as politics, law, and sociology.
Finally, the authors discuss the general challenges of opinion mining, contrasting it with standard fact-based text analysis and identifying factors that make opinion mining difficult, such as the subtle expression of sentiment, context sensitivity, and domain dependence. They provide examples to illustrate these challenges and outline the importance of modeling discourse structure and sequential information.