The UGent Institutional Repository is the platform for archiving and disseminating Ghent University's research publications, with all academic works of UGent researchers deposited and archived in this repository. This article, "Personal determinants of organic food consumption: a review," by Aertsen, Verbeke, Mondelaers, and Van Huylebroeck, is available in Open Access. The paper reviews the literature on personal determinants of organic food consumption, linking Schwartz' Values Theory and the Theory of Planned Behaviour (TPB). It highlights the importance of affective attitude, emotions, personal norm, involvement, and uncertainty in influencing organic food consumption. The study integrates these theories to propose a comprehensive framework for understanding consumer behavior in the organic food market. The findings suggest that values such as security, hedonism, universalism, benevolence, stimulation, self-direction, and conformity play significant roles in shaping attitudes and intentions towards organic food consumption. The paper also discusses the impact of socio-demographic factors and macro-level factors, such as region and institutional functioning, on organic food consumption.The UGent Institutional Repository is the platform for archiving and disseminating Ghent University's research publications, with all academic works of UGent researchers deposited and archived in this repository. This article, "Personal determinants of organic food consumption: a review," by Aertsen, Verbeke, Mondelaers, and Van Huylebroeck, is available in Open Access. The paper reviews the literature on personal determinants of organic food consumption, linking Schwartz' Values Theory and the Theory of Planned Behaviour (TPB). It highlights the importance of affective attitude, emotions, personal norm, involvement, and uncertainty in influencing organic food consumption. The study integrates these theories to propose a comprehensive framework for understanding consumer behavior in the organic food market. The findings suggest that values such as security, hedonism, universalism, benevolence, stimulation, self-direction, and conformity play significant roles in shaping attitudes and intentions towards organic food consumption. The paper also discusses the impact of socio-demographic factors and macro-level factors, such as region and institutional functioning, on organic food consumption.