Nick Srnicek's book *Platform Capitalism* (2017) explores the emergence and implications of a new phase of capitalism characterized by the economic exploitation of data. The author argues that large tech companies have taken on the role of driving this new economic regime, which is centered around platform-based business models. Srnicek examines the microeconomic characteristics of platforms, their network effects, cross-subsidies, and governance structures, highlighting how these elements contribute to their competitive dynamics. The book also discusses the five main types of platforms—advertising, cloud, industrial, product, and lean—and projects future trends such as the expansion of data extraction and the formation of closed ecosystems.
While the book provides valuable insights into the current regime of accumulation, it is criticized for its partial exploration of the elements involved. The review notes that a more comprehensive analysis would need to consider other elements like labor, regulation, and the state. Despite this, the book offers a realistic perspective on the challenges and opportunities presented by platform capitalism, emphasizing the need for organizational innovations alongside technological advancements. The review concludes that *Platform Capitalism* is a rich source of information and a critical contribution to understanding the long-term transformations of capitalism.Nick Srnicek's book *Platform Capitalism* (2017) explores the emergence and implications of a new phase of capitalism characterized by the economic exploitation of data. The author argues that large tech companies have taken on the role of driving this new economic regime, which is centered around platform-based business models. Srnicek examines the microeconomic characteristics of platforms, their network effects, cross-subsidies, and governance structures, highlighting how these elements contribute to their competitive dynamics. The book also discusses the five main types of platforms—advertising, cloud, industrial, product, and lean—and projects future trends such as the expansion of data extraction and the formation of closed ecosystems.
While the book provides valuable insights into the current regime of accumulation, it is criticized for its partial exploration of the elements involved. The review notes that a more comprehensive analysis would need to consider other elements like labor, regulation, and the state. Despite this, the book offers a realistic perspective on the challenges and opportunities presented by platform capitalism, emphasizing the need for organizational innovations alongside technological advancements. The review concludes that *Platform Capitalism* is a rich source of information and a critical contribution to understanding the long-term transformations of capitalism.