Prominent misinformation interventions reduce misperceptions but increase scepticism

Prominent misinformation interventions reduce misperceptions but increase scepticism

10 June 2024 | Emma Hoes, Brian Aitken, Jingwen Zhang, Tomasz Gackowski & Magdalena Wojcieszak
The study examines the unintended consequences of current interventions to combat misinformation, such as fact-checking, media literacy tips, and media coverage of misinformation. Across three online survey experiments in the United States, Poland, and Hong Kong, the researchers found that while these interventions successfully reduce belief in false information, they also increase skepticism towards accurate information. This suggests that exposure to alarming labels like 'misinformation' or 'fake news' may lead to heightened suspicion and distrust of verified information. The findings highlight the need for improved strategies that minimize negative spillover effects and maximize benefits. The study proposes alternative interventions, such as focusing on the correctability of claims rather than accountability, and emphasizes the importance of context in media coverage to reduce skepticism and increase trust. The results indicate that the prevalence of reliable news may be more influential than the spread of misinformation, and that interventions should be carefully designed to avoid eroding trust in accurate information.The study examines the unintended consequences of current interventions to combat misinformation, such as fact-checking, media literacy tips, and media coverage of misinformation. Across three online survey experiments in the United States, Poland, and Hong Kong, the researchers found that while these interventions successfully reduce belief in false information, they also increase skepticism towards accurate information. This suggests that exposure to alarming labels like 'misinformation' or 'fake news' may lead to heightened suspicion and distrust of verified information. The findings highlight the need for improved strategies that minimize negative spillover effects and maximize benefits. The study proposes alternative interventions, such as focusing on the correctability of claims rather than accountability, and emphasizes the importance of context in media coverage to reduce skepticism and increase trust. The results indicate that the prevalence of reliable news may be more influential than the spread of misinformation, and that interventions should be carefully designed to avoid eroding trust in accurate information.
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[slides and audio] Prominent misinformation interventions reduce misperceptions but increase scepticism