The paper "Psychological Factors Influencing Sustainable Energy Technology Acceptance: A Review-Based Comprehensive Framework" by Huijts, Molin, and Steg (2012) addresses the crucial issue of public acceptance of sustainable energy technologies, such as wind mills, carbon capture and storage, and hydrogen vehicles. The authors propose a comprehensive framework to explain the intention to act in favor or against these technologies, focusing on attitudes, societal norms, perceived behavioral control, and personal norms. The framework integrates psychological theories and empirical evidence from technology acceptance studies. Key factors influencing technology acceptance include perceived costs, risks, and benefits, positive and negative feelings, trust, procedural fairness, and distributive fairness. The authors discuss the applicability of the framework and its potential to improve the design, communication, and implementation of sustainable energy technologies. The framework is applicable to both citizen and consumer acceptance, with a focus on psychological factors that influence attitudes and behaviors. The paper concludes by emphasizing the importance of understanding these factors to enhance the acceptance and successful implementation of sustainable energy technologies.The paper "Psychological Factors Influencing Sustainable Energy Technology Acceptance: A Review-Based Comprehensive Framework" by Huijts, Molin, and Steg (2012) addresses the crucial issue of public acceptance of sustainable energy technologies, such as wind mills, carbon capture and storage, and hydrogen vehicles. The authors propose a comprehensive framework to explain the intention to act in favor or against these technologies, focusing on attitudes, societal norms, perceived behavioral control, and personal norms. The framework integrates psychological theories and empirical evidence from technology acceptance studies. Key factors influencing technology acceptance include perceived costs, risks, and benefits, positive and negative feelings, trust, procedural fairness, and distributive fairness. The authors discuss the applicability of the framework and its potential to improve the design, communication, and implementation of sustainable energy technologies. The framework is applicable to both citizen and consumer acceptance, with a focus on psychological factors that influence attitudes and behaviors. The paper concludes by emphasizing the importance of understanding these factors to enhance the acceptance and successful implementation of sustainable energy technologies.