The article by Philipp Mayring introduces a systematic and rule-guided approach to qualitative content analysis, which draws on the methodological strengths of quantitative content analysis while expanding it into a qualitative-oriented toolkit. It traces the historical development of content analysis, explaining its foundational elements such as analytical units, step models, category systems, and quality criteria. The article then delves into specific techniques of qualitative content analysis, focusing on inductive category development and deductive category application. It highlights how computer programs can support these qualitative analysis steps and outlines the steps for quantitative evaluation. The article concludes by discussing the possibilities and limitations of this approach, emphasizing the importance of the research question and the nature of the material being analyzed over methodological considerations. Examples from various fields, including education, media studies, and social sciences, illustrate the application of qualitative content analysis.The article by Philipp Mayring introduces a systematic and rule-guided approach to qualitative content analysis, which draws on the methodological strengths of quantitative content analysis while expanding it into a qualitative-oriented toolkit. It traces the historical development of content analysis, explaining its foundational elements such as analytical units, step models, category systems, and quality criteria. The article then delves into specific techniques of qualitative content analysis, focusing on inductive category development and deductive category application. It highlights how computer programs can support these qualitative analysis steps and outlines the steps for quantitative evaluation. The article concludes by discussing the possibilities and limitations of this approach, emphasizing the importance of the research question and the nature of the material being analyzed over methodological considerations. Examples from various fields, including education, media studies, and social sciences, illustrate the application of qualitative content analysis.