The chapter by Kate Seers discusses the systematic and rigorous approach to qualitative data analysis, which aims to understand experiences, thoughts, and feelings. Qualitative data, often in the form of text or images, is analyzed through a transformation and interpretation process. Researchers must sort and organize data by coding it, identifying themes, and forming categories. The analysis involves subjective choices, and it is crucial to document these choices clearly. Researchers should also reflect on their influence on the data and use appropriate tools like highlighting pens, paper, or software (e.g., NVivo, Atlas Tii) to manage and trace their data. In mixed-methods studies, careful consideration is needed for combining qualitative and quantitative findings. Working with qualitative experts is highly beneficial for gaining practical insights.The chapter by Kate Seers discusses the systematic and rigorous approach to qualitative data analysis, which aims to understand experiences, thoughts, and feelings. Qualitative data, often in the form of text or images, is analyzed through a transformation and interpretation process. Researchers must sort and organize data by coding it, identifying themes, and forming categories. The analysis involves subjective choices, and it is crucial to document these choices clearly. Researchers should also reflect on their influence on the data and use appropriate tools like highlighting pens, paper, or software (e.g., NVivo, Atlas Tii) to manage and trace their data. In mixed-methods studies, careful consideration is needed for combining qualitative and quantitative findings. Working with qualitative experts is highly beneficial for gaining practical insights.