The article by K. Hammarberg, M. Kirkman, and S. de Lacey discusses the importance and appropriate use of qualitative research methods in psychosocial studies, particularly in the context of infertility and assisted reproduction. They critique the exclusion of qualitative evidence from guidelines developed by the ESHRE Psychology and Counselling Guideline Development Group, emphasizing the value of qualitative methods in understanding lived experiences. The authors highlight the common misconceptions about qualitative research, such as its lack of objectivity and representativeness, and provide examples of how qualitative methods can be used to explore complex issues in psychosocial research. They also offer guidance on how to evaluate the scientific rigor of qualitative studies, including criteria for trustworthiness, credibility, applicability, and consistency. The article underscores the need for reviewers and readers to recognize the legitimacy and value of qualitative research, ensuring that it is not overlooked or rejected simply because it is not based on quantitative methods.The article by K. Hammarberg, M. Kirkman, and S. de Lacey discusses the importance and appropriate use of qualitative research methods in psychosocial studies, particularly in the context of infertility and assisted reproduction. They critique the exclusion of qualitative evidence from guidelines developed by the ESHRE Psychology and Counselling Guideline Development Group, emphasizing the value of qualitative methods in understanding lived experiences. The authors highlight the common misconceptions about qualitative research, such as its lack of objectivity and representativeness, and provide examples of how qualitative methods can be used to explore complex issues in psychosocial research. They also offer guidance on how to evaluate the scientific rigor of qualitative studies, including criteria for trustworthiness, credibility, applicability, and consistency. The article underscores the need for reviewers and readers to recognize the legitimacy and value of qualitative research, ensuring that it is not overlooked or rejected simply because it is not based on quantitative methods.