The article discusses the World Health Organization's (WHO) vision for improving the quality of care for pregnant women and newborns. Despite significant progress in reducing maternal and newborn mortality, high rates of preventable deaths persist. The WHO envisions a world where every pregnant woman and newborn receives quality care throughout pregnancy, childbirth, and the postnatal period. This vision aligns with global action agendas such as the Strategies toward Ending Preventable Maternal Mortality (EPMM) and the Every Newborn Action Plan (ENAP). The article highlights the importance of essential care, management of complications, and the need for skilled health personnel in health facilities. It emphasizes that quality of care is multifaceted, encompassing physical infrastructure, supplies, management, and human resources. The WHO has developed a framework to assess, improve, and monitor care within the context of the health system, focusing on domains such as essential childbirth care, management of complications, and newborn resuscitation. The article also outlines strategies for improving quality of care, including evidence-based practices, information systems, and community engagement. The WHO will use a continuous quality improvement strategy to guide implementation efforts, ensuring that care is safe, effective, timely, efficient, equitable, and people-centered.The article discusses the World Health Organization's (WHO) vision for improving the quality of care for pregnant women and newborns. Despite significant progress in reducing maternal and newborn mortality, high rates of preventable deaths persist. The WHO envisions a world where every pregnant woman and newborn receives quality care throughout pregnancy, childbirth, and the postnatal period. This vision aligns with global action agendas such as the Strategies toward Ending Preventable Maternal Mortality (EPMM) and the Every Newborn Action Plan (ENAP). The article highlights the importance of essential care, management of complications, and the need for skilled health personnel in health facilities. It emphasizes that quality of care is multifaceted, encompassing physical infrastructure, supplies, management, and human resources. The WHO has developed a framework to assess, improve, and monitor care within the context of the health system, focusing on domains such as essential childbirth care, management of complications, and newborn resuscitation. The article also outlines strategies for improving quality of care, including evidence-based practices, information systems, and community engagement. The WHO will use a continuous quality improvement strategy to guide implementation efforts, ensuring that care is safe, effective, timely, efficient, equitable, and people-centered.