This study explores the practicality of reducing single-use plastic (SUP) in everyday social practices through a living lab experiment. The research involved 20 adults who recorded their daily activities over two weeks using diary records and workshops. The findings reveal that everyday practices significantly influence SUP use, and reducing it can disrupt daily life, even for eco-conscious consumers. Packaging-free shops are a popular approach to reducing SUP, but consumers face challenges such as limited availability, convenience, and product variety. The study emphasizes the need for context-specific interventions that incorporate both intrinsic and extrinsic motivators as well as systemic factors to address the problem of excessive SUP consumption. The study also highlights the role of social practices in shaping SUP use, showing that SUP is deeply embedded in daily routines, particularly in food consumption, commuting, socialising, and personal hygiene. Participants found it challenging to reduce SUP in social settings, as it is often seen as a 'safe bet' for guests. Additionally, the study found that reducing SUP in public spaces and at social gatherings is complex, as it goes beyond individual consumption. The research also examined the role of systems of provision in SUP use, revealing that the availability and affordability of alternatives are significant barriers to reducing SUP. Packaging-free supermarkets, while promising, face challenges such as limited access and higher costs. The study suggests that interventions to reduce SUP should consider the different environments in which people live their daily lives. The study further explores the role of social settings in SUP use, showing that the current reliance on SUP is structured along the dimensions of time and space. The pattern of SUP use reflects the modern convenience-orientated lifestyle, characterized by a lack of time and a preference for easily accessible foods and beverages. This reliance on ready-to-consume items, predominantly packaged in plastic, raises significant concerns about the resource dependency of modern lifestyles. The study also highlights the need for targeted interventions aimed at social practices and systemic changes in packaging and consumption practices to promote a more sustainable and environmentally conscious society. The findings suggest that reducing SUP requires a multifaceted approach that considers consumer efforts, everyday social practices, and systemic changes. The study underscores the importance of understanding the relationship between individual behaviour and broader social practices in shaping consumer behaviour towards SUP.This study explores the practicality of reducing single-use plastic (SUP) in everyday social practices through a living lab experiment. The research involved 20 adults who recorded their daily activities over two weeks using diary records and workshops. The findings reveal that everyday practices significantly influence SUP use, and reducing it can disrupt daily life, even for eco-conscious consumers. Packaging-free shops are a popular approach to reducing SUP, but consumers face challenges such as limited availability, convenience, and product variety. The study emphasizes the need for context-specific interventions that incorporate both intrinsic and extrinsic motivators as well as systemic factors to address the problem of excessive SUP consumption. The study also highlights the role of social practices in shaping SUP use, showing that SUP is deeply embedded in daily routines, particularly in food consumption, commuting, socialising, and personal hygiene. Participants found it challenging to reduce SUP in social settings, as it is often seen as a 'safe bet' for guests. Additionally, the study found that reducing SUP in public spaces and at social gatherings is complex, as it goes beyond individual consumption. The research also examined the role of systems of provision in SUP use, revealing that the availability and affordability of alternatives are significant barriers to reducing SUP. Packaging-free supermarkets, while promising, face challenges such as limited access and higher costs. The study suggests that interventions to reduce SUP should consider the different environments in which people live their daily lives. The study further explores the role of social settings in SUP use, showing that the current reliance on SUP is structured along the dimensions of time and space. The pattern of SUP use reflects the modern convenience-orientated lifestyle, characterized by a lack of time and a preference for easily accessible foods and beverages. This reliance on ready-to-consume items, predominantly packaged in plastic, raises significant concerns about the resource dependency of modern lifestyles. The study also highlights the need for targeted interventions aimed at social practices and systemic changes in packaging and consumption practices to promote a more sustainable and environmentally conscious society. The findings suggest that reducing SUP requires a multifaceted approach that considers consumer efforts, everyday social practices, and systemic changes. The study underscores the importance of understanding the relationship between individual behaviour and broader social practices in shaping consumer behaviour towards SUP.