The article discusses the identification and utilization of local resources to build competitive advantage, using the Lublin region as a case study. Local resources are defined as internal elements of a specific area that can generate new developmental impulses and shape local products. These resources include material products, services, skills, local customs, natural resources, and historical events. The study aims to identify local resources in the Lublin region and present examples of their use to develop new regional products that can enhance the region's competitive advantage. The research used the results of the "Diagnosis of Local Resources in the Lublin Region" study. Local resources can be categorized into six thematic groups: material products, services, skills or knowledge, local customs and habits, natural resources, and historical events and sites. The study identified 239 local resources, with the largest group being historical events and local customs. The resources were evaluated based on their uniqueness and utility, with 69 resources receiving at least a score of 4. These resources include natural resources, services, historical sites, and local customs. The study found that the Lublin region has a diverse structure of local resources, with a significant presence of services and cultural elements. However, the spatial influence of these resources is usually limited. The level of uniqueness and utility of the resources is generally medium or low, with strong links to tourism and recreation. Among the resources that received the highest ratings are the Old Town in Zamość, Kazimierz Dolny, coal, the spa in Nałęczów, and the agricultural potential of the region. The study highlights the importance of utilizing local resources to develop new products that can enhance the region's competitiveness. Examples include the "Silver Economy" in Nałęczów, which combines spa services, medical treatments, and tourism, and the "Lublin Academic Incubator for Business," which aims to foster innovation among young people and entrepreneurs. The study concludes that local resources can be the basis for developing new products that contribute to the region's competitive advantage and economic development.The article discusses the identification and utilization of local resources to build competitive advantage, using the Lublin region as a case study. Local resources are defined as internal elements of a specific area that can generate new developmental impulses and shape local products. These resources include material products, services, skills, local customs, natural resources, and historical events. The study aims to identify local resources in the Lublin region and present examples of their use to develop new regional products that can enhance the region's competitive advantage. The research used the results of the "Diagnosis of Local Resources in the Lublin Region" study. Local resources can be categorized into six thematic groups: material products, services, skills or knowledge, local customs and habits, natural resources, and historical events and sites. The study identified 239 local resources, with the largest group being historical events and local customs. The resources were evaluated based on their uniqueness and utility, with 69 resources receiving at least a score of 4. These resources include natural resources, services, historical sites, and local customs. The study found that the Lublin region has a diverse structure of local resources, with a significant presence of services and cultural elements. However, the spatial influence of these resources is usually limited. The level of uniqueness and utility of the resources is generally medium or low, with strong links to tourism and recreation. Among the resources that received the highest ratings are the Old Town in Zamość, Kazimierz Dolny, coal, the spa in Nałęczów, and the agricultural potential of the region. The study highlights the importance of utilizing local resources to develop new products that can enhance the region's competitiveness. Examples include the "Silver Economy" in Nałęczów, which combines spa services, medical treatments, and tourism, and the "Lublin Academic Incubator for Business," which aims to foster innovation among young people and entrepreneurs. The study concludes that local resources can be the basis for developing new products that contribute to the region's competitive advantage and economic development.