The paper discusses the identification and utilization of local resources to build competitive advantages in the Lublin region. Local resources, characterized by their rarity and deep roots in the local space and society, can form the basis for the development of competitive advantages at both the individual business and regional levels. These resources can be material (raw materials, products, environmental qualities) or non-material (interrelations, skills, culture). The study identifies 239 local resources in the Lublin region, categorizing them into six thematic groups: manufactured products, services, skills or knowledge, local customs and traditions, natural resources, and events and historical sites. The resources are assessed for their uniqueness and usability, with 100 being the most important. The highest-rated resources include the Old Town in Zamość, Kazimierz Dolny, coal resources, the spa in Nałęczów, and a stud farm in Janów Podlaski. The paper proposes new regional products, such as the Silver Economy in Nałęczów and the Lubelski Academic Incubator for Entrepreneurship, to leverage these resources and enhance the region's competitiveness. The findings highlight the importance of combining active and dormant resources to create new products and strategies for regional development.The paper discusses the identification and utilization of local resources to build competitive advantages in the Lublin region. Local resources, characterized by their rarity and deep roots in the local space and society, can form the basis for the development of competitive advantages at both the individual business and regional levels. These resources can be material (raw materials, products, environmental qualities) or non-material (interrelations, skills, culture). The study identifies 239 local resources in the Lublin region, categorizing them into six thematic groups: manufactured products, services, skills or knowledge, local customs and traditions, natural resources, and events and historical sites. The resources are assessed for their uniqueness and usability, with 100 being the most important. The highest-rated resources include the Old Town in Zamość, Kazimierz Dolny, coal resources, the spa in Nałęczów, and a stud farm in Janów Podlaski. The paper proposes new regional products, such as the Silver Economy in Nałęczów and the Lubelski Academic Incubator for Entrepreneurship, to leverage these resources and enhance the region's competitiveness. The findings highlight the importance of combining active and dormant resources to create new products and strategies for regional development.