The paper "Information Systems and Conceptual Modeling—A Research Agenda" by Yair Wand and Ron Weber explores the importance of conceptual modeling in information systems development. Conceptual modeling involves building representations of phenomena in a domain to facilitate early detection and correction of system development errors, support business process reengineering, and document best-practice data and process models. However, there is a lack of research on many aspects of conceptual modeling. The authors propose a framework comprising four elements: conceptual-modeling grammars, methods, scripts, and contexts. They provide examples of existing research on each element and suggest future research opportunities. The framework aims to guide the development of more valuable information systems by addressing how to model the world effectively. The paper discusses the background and motivation for conceptual modeling, the current state of research, and the potential for future research in each element of the framework.The paper "Information Systems and Conceptual Modeling—A Research Agenda" by Yair Wand and Ron Weber explores the importance of conceptual modeling in information systems development. Conceptual modeling involves building representations of phenomena in a domain to facilitate early detection and correction of system development errors, support business process reengineering, and document best-practice data and process models. However, there is a lack of research on many aspects of conceptual modeling. The authors propose a framework comprising four elements: conceptual-modeling grammars, methods, scripts, and contexts. They provide examples of existing research on each element and suggest future research opportunities. The framework aims to guide the development of more valuable information systems by addressing how to model the world effectively. The paper discusses the background and motivation for conceptual modeling, the current state of research, and the potential for future research in each element of the framework.