The article discusses the global trend of rural decline and the need for a rural revival to counter urbanization. It highlights that while urban areas have seen significant growth, rural communities are becoming less viable, with populations declining and economic opportunities drying up. The authors, Yansui Liu and Yuheng Li, argue that this decline is a global issue, affecting countries like China, the United States, and sub-Saharan Africa. They emphasize the importance of shifting policy and investment towards rural areas, improving infrastructure, and developing local resources. The article also suggests that bottom-up initiatives, scientific methods, and multidisciplinary research are crucial for effective rural revitalization. Additionally, it calls for a global rural plan to promote sustainable development and cross-national collaborations.The article discusses the global trend of rural decline and the need for a rural revival to counter urbanization. It highlights that while urban areas have seen significant growth, rural communities are becoming less viable, with populations declining and economic opportunities drying up. The authors, Yansui Liu and Yuheng Li, argue that this decline is a global issue, affecting countries like China, the United States, and sub-Saharan Africa. They emphasize the importance of shifting policy and investment towards rural areas, improving infrastructure, and developing local resources. The article also suggests that bottom-up initiatives, scientific methods, and multidisciplinary research are crucial for effective rural revitalization. Additionally, it calls for a global rural plan to promote sustainable development and cross-national collaborations.