This systematic literature review (SLR) examines the methods used to analyze how blockchain technology influences the development of digital advertising. It also explores the role of blockchain in other industries. Blockchain plays a significant role in digital marketing, as the industry has historically relied heavily on third parties. Blockchain can eliminate intermediaries, benefiting brands and customers. The study employs the PRISMA method with the assistance of UAKE, VOS viewer, and Mendeley Watase. The research is limited to Scopus journal articles Q1, Q2, Q3, and Q4 published between 2018 and 2022. Out of 26 articles reviewed, only 10 met the criteria and were used as references. The most commonly used data analysis methods include system planning (5 articles), qualitative methods (2 articles), quantitative methods (1 article), and exploratory factors (1 article). The findings indicate that blockchain technology significantly impacts digital advertising, which is widely applied in e-commerce, telecommunications, automotive, agriculture, and entertainment industries, as well as in fraud detection and crime prevention in online advertising. Blockchain is a digital transaction storage system that permanently records all transactions in a public ledger or book. This review aims to answer how blockchain technology influences digital advertising and its role in other industries. Blockchain can eliminate intermediaries, benefiting brands and customers. The study uses the PRISMA method with UAKE, VOS viewer, and Mendeley Watase. The research is limited to Scopus journal articles Q1-Q4 published between 2018 and 2022. Out of 26 articles, only 10 met the criteria and were used as references. The most common data analysis methods are system planning (5 articles), qualitative methods (2 articles), quantitative methods (1 article), and exploratory factors (1 article). The findings show that blockchain technology significantly impacts digital advertising, which is widely applied in e-commerce, telecommunications, automotive, agriculture, and entertainment industries, as well as in fraud detection and crime prevention in online advertising.This systematic literature review (SLR) examines the methods used to analyze how blockchain technology influences the development of digital advertising. It also explores the role of blockchain in other industries. Blockchain plays a significant role in digital marketing, as the industry has historically relied heavily on third parties. Blockchain can eliminate intermediaries, benefiting brands and customers. The study employs the PRISMA method with the assistance of UAKE, VOS viewer, and Mendeley Watase. The research is limited to Scopus journal articles Q1, Q2, Q3, and Q4 published between 2018 and 2022. Out of 26 articles reviewed, only 10 met the criteria and were used as references. The most commonly used data analysis methods include system planning (5 articles), qualitative methods (2 articles), quantitative methods (1 article), and exploratory factors (1 article). The findings indicate that blockchain technology significantly impacts digital advertising, which is widely applied in e-commerce, telecommunications, automotive, agriculture, and entertainment industries, as well as in fraud detection and crime prevention in online advertising. Blockchain is a digital transaction storage system that permanently records all transactions in a public ledger or book. This review aims to answer how blockchain technology influences digital advertising and its role in other industries. Blockchain can eliminate intermediaries, benefiting brands and customers. The study uses the PRISMA method with UAKE, VOS viewer, and Mendeley Watase. The research is limited to Scopus journal articles Q1-Q4 published between 2018 and 2022. Out of 26 articles, only 10 met the criteria and were used as references. The most common data analysis methods are system planning (5 articles), qualitative methods (2 articles), quantitative methods (1 article), and exploratory factors (1 article). The findings show that blockchain technology significantly impacts digital advertising, which is widely applied in e-commerce, telecommunications, automotive, agriculture, and entertainment industries, as well as in fraud detection and crime prevention in online advertising.