Smart tourism: foundations and developments

Smart tourism: foundations and developments

1 August 2015 | Ulrike Gretzel · Marianna Sigala · Zheng Xiang · Chulmo Koo
Smart tourism is a concept that integrates emerging information and communication technologies (ICTs) to enhance tourism experiences, improve efficiency, and promote sustainability. It involves the use of smart technologies such as big data, the Internet of Things (IoT), and open data to create value for tourists and tourism stakeholders. Smart tourism is distinct from e-tourism in that it emphasizes the integration of physical and digital infrastructure, the use of advanced technologies to transform data into on-site experiences, and the creation of smart business ecosystems that support the co-creation of tourism value. The paper defines smart tourism as tourism supported by integrated efforts at a destination to collect and aggregate data from physical infrastructure, social connections, government/organizational sources, and human bodies/minds, using advanced technologies to transform that data into on-site experiences and business value propositions. It highlights the technological foundations of smart tourism, including ICTs, big data, IoT, and open innovation, and discusses the business models and ecosystems that support smart tourism development. Smart tourism is a social phenomenon that arises from the convergence of ICTs with the tourism experience. It involves smart destinations, smart experiences, and smart business ecosystems. Smart destinations are innovative tourist destinations that apply smart city principles to urban or rural areas, considering both residents and tourists in their efforts to support mobility, resource availability, and sustainability. Smart experiences focus on technology-mediated tourism experiences enhanced through personalization, context-awareness, and real-time monitoring. Smart business ecosystems involve complex business processes that support the exchange of touristic resources and the co-creation of tourism experiences. The paper discusses the challenges and opportunities of smart tourism, including the need for research to inform its development and management. It highlights the importance of information governance, privacy, and the potential drawbacks of excessive technology dependence. The paper also emphasizes the need for further research into the economic, social, and environmental impacts of smart tourism, as well as the development of sustainable and innovative business models. Overall, smart tourism has the potential to transform the tourism industry by creating more personalized, efficient, and sustainable tourism experiences.Smart tourism is a concept that integrates emerging information and communication technologies (ICTs) to enhance tourism experiences, improve efficiency, and promote sustainability. It involves the use of smart technologies such as big data, the Internet of Things (IoT), and open data to create value for tourists and tourism stakeholders. Smart tourism is distinct from e-tourism in that it emphasizes the integration of physical and digital infrastructure, the use of advanced technologies to transform data into on-site experiences, and the creation of smart business ecosystems that support the co-creation of tourism value. The paper defines smart tourism as tourism supported by integrated efforts at a destination to collect and aggregate data from physical infrastructure, social connections, government/organizational sources, and human bodies/minds, using advanced technologies to transform that data into on-site experiences and business value propositions. It highlights the technological foundations of smart tourism, including ICTs, big data, IoT, and open innovation, and discusses the business models and ecosystems that support smart tourism development. Smart tourism is a social phenomenon that arises from the convergence of ICTs with the tourism experience. It involves smart destinations, smart experiences, and smart business ecosystems. Smart destinations are innovative tourist destinations that apply smart city principles to urban or rural areas, considering both residents and tourists in their efforts to support mobility, resource availability, and sustainability. Smart experiences focus on technology-mediated tourism experiences enhanced through personalization, context-awareness, and real-time monitoring. Smart business ecosystems involve complex business processes that support the exchange of touristic resources and the co-creation of tourism experiences. The paper discusses the challenges and opportunities of smart tourism, including the need for research to inform its development and management. It highlights the importance of information governance, privacy, and the potential drawbacks of excessive technology dependence. The paper also emphasizes the need for further research into the economic, social, and environmental impacts of smart tourism, as well as the development of sustainable and innovative business models. Overall, smart tourism has the potential to transform the tourism industry by creating more personalized, efficient, and sustainable tourism experiences.
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[slides and audio] Smart tourism%3A foundations and developments