This article examines the territorial variation of human and social capital in rural areas of the Pomorskie Province, based on a questionnaire study of 7,100 respondents, including 2,300 rural residents. Human capital is defined as knowledge, skills, and competencies related to economic activities, while social capital refers to cooperation skills within groups and organizations to achieve shared interests. Both types of capital are essential non-material resources for local development. The study highlights aspects often overlooked in most research using secondary data, such as values in life, trust in others and institutions, identification with the place of residence, and attitudes towards work. The results indicate that the differences in these characteristics between urban and rural areas are not as significant as commonly assumed indicators of social and business activity suggest. The suburban location does not significantly affect the studied characteristics beyond those directly related to agglomeration benefits. No significant differences were found between historical regions, although some variations were observed. The study emphasizes the importance of social and human capital in local development, particularly in rural areas, and the need for further research to understand the spatial variation of these resources. The findings suggest that while urban areas generally have higher levels of social and human capital, rural areas can still have favorable conditions for development, especially in terms of social capital. The study also highlights the role of trust, community engagement, and local identity in shaping social and human capital. Overall, the research underscores the importance of social and human capital in rural development and the need for targeted policies to enhance these resources in rural areas.This article examines the territorial variation of human and social capital in rural areas of the Pomorskie Province, based on a questionnaire study of 7,100 respondents, including 2,300 rural residents. Human capital is defined as knowledge, skills, and competencies related to economic activities, while social capital refers to cooperation skills within groups and organizations to achieve shared interests. Both types of capital are essential non-material resources for local development. The study highlights aspects often overlooked in most research using secondary data, such as values in life, trust in others and institutions, identification with the place of residence, and attitudes towards work. The results indicate that the differences in these characteristics between urban and rural areas are not as significant as commonly assumed indicators of social and business activity suggest. The suburban location does not significantly affect the studied characteristics beyond those directly related to agglomeration benefits. No significant differences were found between historical regions, although some variations were observed. The study emphasizes the importance of social and human capital in local development, particularly in rural areas, and the need for further research to understand the spatial variation of these resources. The findings suggest that while urban areas generally have higher levels of social and human capital, rural areas can still have favorable conditions for development, especially in terms of social capital. The study also highlights the role of trust, community engagement, and local identity in shaping social and human capital. Overall, the research underscores the importance of social and human capital in rural development and the need for targeted policies to enhance these resources in rural areas.