This chapter explores the concept of social influence, focusing on three main forms: compliance, conformity, and obedience. It begins by defining social influence as the process by which attitudes and behaviors are influenced by the presence of others. The chapter then discusses key studies and theories related to each form of influence. Compliance involves responding to requests, and studies like the foot-in-the-door and door-in-the-face techniques show how initial requests can influence subsequent ones. Conformity is examined through studies like those of Sherif and Asch, highlighting how individuals may align with group norms. Obedience is most famously studied by Milgram, whose experiments demonstrated how people may follow authority figures even when it involves harmful actions. The chapter also addresses criticisms of social influence research, including conformity bias, individualistic bias, and the limitations of experimentation. It argues that traditional research often overlooks the role of groups and the complexity of social contexts. Critics like Moscovici and Reicher challenge the individualistic focus of social psychology, emphasizing the importance of group dynamics and social identity. The text also explores alternative approaches to understanding social influence, particularly through discursive psychology and post-structuralist perspectives. These approaches highlight the role of language and discourse in shaping social interactions and influence. The chapter concludes by suggesting that future research should move beyond traditional concepts like 'social influence' and instead focus on 'joint action,' emphasizing shared activities and social contexts. Overall, the chapter argues for a more nuanced understanding of social influence that considers the complexities of social interactions, the role of language, and the importance of group dynamics in shaping behavior.This chapter explores the concept of social influence, focusing on three main forms: compliance, conformity, and obedience. It begins by defining social influence as the process by which attitudes and behaviors are influenced by the presence of others. The chapter then discusses key studies and theories related to each form of influence. Compliance involves responding to requests, and studies like the foot-in-the-door and door-in-the-face techniques show how initial requests can influence subsequent ones. Conformity is examined through studies like those of Sherif and Asch, highlighting how individuals may align with group norms. Obedience is most famously studied by Milgram, whose experiments demonstrated how people may follow authority figures even when it involves harmful actions. The chapter also addresses criticisms of social influence research, including conformity bias, individualistic bias, and the limitations of experimentation. It argues that traditional research often overlooks the role of groups and the complexity of social contexts. Critics like Moscovici and Reicher challenge the individualistic focus of social psychology, emphasizing the importance of group dynamics and social identity. The text also explores alternative approaches to understanding social influence, particularly through discursive psychology and post-structuralist perspectives. These approaches highlight the role of language and discourse in shaping social interactions and influence. The chapter concludes by suggesting that future research should move beyond traditional concepts like 'social influence' and instead focus on 'joint action,' emphasizing shared activities and social contexts. Overall, the chapter argues for a more nuanced understanding of social influence that considers the complexities of social interactions, the role of language, and the importance of group dynamics in shaping behavior.