This book examines the social reading cultures developed by communities of readers and book enthusiasts on platforms such as BookTube, Bookstagram, and BookTok. It explores how these platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers. The authors argue that these platforms have elevated the agency and visibility of readers and book consumers within literary culture, reshaping the cultural and economic dynamics of book recommendations. The book also discusses the influence of celebrity book clubs and the convergence of book and digital cultures, highlighting how these factors have shaped contemporary social reading cultures. It provides insights into the role of digital tools in mediating social dimensions of reading and the impact of platform affordances on reader engagement. The book is essential reading for students and scholars of literature, sociology, media, and cultural studies, as well as professionals in the book and library industries.This book examines the social reading cultures developed by communities of readers and book enthusiasts on platforms such as BookTube, Bookstagram, and BookTok. It explores how these platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers. The authors argue that these platforms have elevated the agency and visibility of readers and book consumers within literary culture, reshaping the cultural and economic dynamics of book recommendations. The book also discusses the influence of celebrity book clubs and the convergence of book and digital cultures, highlighting how these factors have shaped contemporary social reading cultures. It provides insights into the role of digital tools in mediating social dimensions of reading and the impact of platform affordances on reader engagement. The book is essential reading for students and scholars of literature, sociology, media, and cultural studies, as well as professionals in the book and library industries.