The chapter discusses the practice of monomedial storytelling and its evolution towards multimediality. It highlights that storytelling is deeply rooted in human existence, serving as a means to give meaning to events and experiences. The text explores how literature emerged as a way to justify the world and one's fate, placing storytelling above literature. However, literature has also developed the most diverse forms of storytelling, influenced by the act of writing, which allowed for structural development and the separation of hypomnematic and sense-producing functions. The chapter further examines how the shift from oral to written and printed forms has affected the nature of storytelling, making it more detached from reality and more focused on identification and interpretation. The introduction of multimedia and transmedia storytelling further blurs the boundaries between reality and fiction, as seen in the use of images, sounds, and movements to create immersive narratives. The chapter concludes by discussing the role of advertising in this context, where storytelling is used to create a sense of reality and persuade consumers, often through the defamiliarization of everyday objects and the blurring of boundaries between different media.The chapter discusses the practice of monomedial storytelling and its evolution towards multimediality. It highlights that storytelling is deeply rooted in human existence, serving as a means to give meaning to events and experiences. The text explores how literature emerged as a way to justify the world and one's fate, placing storytelling above literature. However, literature has also developed the most diverse forms of storytelling, influenced by the act of writing, which allowed for structural development and the separation of hypomnematic and sense-producing functions. The chapter further examines how the shift from oral to written and printed forms has affected the nature of storytelling, making it more detached from reality and more focused on identification and interpretation. The introduction of multimedia and transmedia storytelling further blurs the boundaries between reality and fiction, as seen in the use of images, sounds, and movements to create immersive narratives. The chapter concludes by discussing the role of advertising in this context, where storytelling is used to create a sense of reality and persuade consumers, often through the defamiliarization of everyday objects and the blurring of boundaries between different media.