This study examines the relationship between stigma and help-seeking behavior for mental health among college students. Using a random sample of 5,555 students from 13 universities, the study finds that perceived public stigma is significantly higher than personal stigma. Personal stigma is higher among students who are male, younger, Asian, international, more religious, or from poor families. Personal stigma is significantly associated with lower help-seeking behavior, including perceived need for help and use of psychotropic medication, therapy, and nonclinical support, whereas perceived stigma is not significantly associated with help-seeking. The findings suggest that reducing personal stigma may be more effective in increasing help-seeking behavior among college students. The study also highlights the importance of tailoring stigma-reduction efforts to specific student populations. The results indicate that personal stigma is a more significant barrier to help-seeking than perceived public stigma. The study emphasizes the need for interventions that address personal stigma, such as education and social contact, to improve help-seeking behavior among college students.This study examines the relationship between stigma and help-seeking behavior for mental health among college students. Using a random sample of 5,555 students from 13 universities, the study finds that perceived public stigma is significantly higher than personal stigma. Personal stigma is higher among students who are male, younger, Asian, international, more religious, or from poor families. Personal stigma is significantly associated with lower help-seeking behavior, including perceived need for help and use of psychotropic medication, therapy, and nonclinical support, whereas perceived stigma is not significantly associated with help-seeking. The findings suggest that reducing personal stigma may be more effective in increasing help-seeking behavior among college students. The study also highlights the importance of tailoring stigma-reduction efforts to specific student populations. The results indicate that personal stigma is a more significant barrier to help-seeking than perceived public stigma. The study emphasizes the need for interventions that address personal stigma, such as education and social contact, to improve help-seeking behavior among college students.