This research explores strategic management practices in dynamic business environments, aiming to understand how organizations adapt their strategies to thrive amidst rapid changes. A mixed-methods approach is employed, combining quantitative survey data with qualitative case studies. The quantitative analysis involves surveying businesses to assess the prevalence and effectiveness of strategic practices, while the qualitative component includes in-depth case studies of organizations that have successfully navigated dynamic conditions. Key findings highlight the importance of adaptability, innovation, and proactive planning in strategic management. The study provides practical insights for practitioners, helping businesses enhance resilience and competitive positioning. It also contributes to academic discourse by offering a foundation for further theoretical development. The research emphasizes the need for organizations to be flexible and responsive to environmental changes, leveraging resources and dynamic capabilities to maintain long-term competitiveness. The qualitative phase of the study, focusing on case studies of coffee and catering companies, reveals strategies such as innovative product offerings, service diversification, and strong customer engagement. These findings, when integrated with quantitative data, offer a comprehensive understanding of strategic management practices in dynamic environments. The study underscores the importance of adaptive strategies and proactive decision-making in ensuring organizational success. The research contributes to both academic and practical knowledge, providing actionable insights for businesses operating in dynamic markets.This research explores strategic management practices in dynamic business environments, aiming to understand how organizations adapt their strategies to thrive amidst rapid changes. A mixed-methods approach is employed, combining quantitative survey data with qualitative case studies. The quantitative analysis involves surveying businesses to assess the prevalence and effectiveness of strategic practices, while the qualitative component includes in-depth case studies of organizations that have successfully navigated dynamic conditions. Key findings highlight the importance of adaptability, innovation, and proactive planning in strategic management. The study provides practical insights for practitioners, helping businesses enhance resilience and competitive positioning. It also contributes to academic discourse by offering a foundation for further theoretical development. The research emphasizes the need for organizations to be flexible and responsive to environmental changes, leveraging resources and dynamic capabilities to maintain long-term competitiveness. The qualitative phase of the study, focusing on case studies of coffee and catering companies, reveals strategies such as innovative product offerings, service diversification, and strong customer engagement. These findings, when integrated with quantitative data, offer a comprehensive understanding of strategic management practices in dynamic environments. The study underscores the importance of adaptive strategies and proactive decision-making in ensuring organizational success. The research contributes to both academic and practical knowledge, providing actionable insights for businesses operating in dynamic markets.