This research explores strategic management practices in dynamic business environments, focusing on how organizations navigate and adapt their strategies to thrive amidst rapid changes. Employing a mixed-methods approach, the study integrates quantitative survey data with qualitative case studies. The quantitative analysis involves collecting and analyzing survey data from diverse businesses, while the qualitative component examines in-depth case studies of selected organizations through interviews, document analysis, and direct observation. Key findings highlight the importance of adaptability, innovation, and proactive planning in strategic management. The research provides practical guidance for practitioners and scholars, emphasizing the need for adaptive strategies to enhance resilience and competitive positioning in dynamic markets. The study contributes to both academic discourse and real-world applications, offering valuable insights into effective strategic management practices in the coffee and catering industries.This research explores strategic management practices in dynamic business environments, focusing on how organizations navigate and adapt their strategies to thrive amidst rapid changes. Employing a mixed-methods approach, the study integrates quantitative survey data with qualitative case studies. The quantitative analysis involves collecting and analyzing survey data from diverse businesses, while the qualitative component examines in-depth case studies of selected organizations through interviews, document analysis, and direct observation. Key findings highlight the importance of adaptability, innovation, and proactive planning in strategic management. The research provides practical guidance for practitioners and scholars, emphasizing the need for adaptive strategies to enhance resilience and competitive positioning in dynamic markets. The study contributes to both academic discourse and real-world applications, offering valuable insights into effective strategic management practices in the coffee and catering industries.