This paper proposes a novel approach to addressing grand challenges, drawing from American pragmatism and the sociological concept of robust action. The authors identify three robust strategies—participatory architecture, multivocal inscriptions, and distributed experimentation—that organizations can use to tackle issues like climate change and poverty alleviation. These strategies are designed to foster conditions that generate novelty and enable sustained engagement, thereby increasing the likelihood of positive outcomes. The paper discusses the theoretical underpinnings of these strategies, their application in empirical studies, and their implications for research on stakeholder theory, institutional theory, and valuation. The authors argue that a distributed, problem-solving approach, nurtured by skilled actors, can generate viable solutions for grand challenges.This paper proposes a novel approach to addressing grand challenges, drawing from American pragmatism and the sociological concept of robust action. The authors identify three robust strategies—participatory architecture, multivocal inscriptions, and distributed experimentation—that organizations can use to tackle issues like climate change and poverty alleviation. These strategies are designed to foster conditions that generate novelty and enable sustained engagement, thereby increasing the likelihood of positive outcomes. The paper discusses the theoretical underpinnings of these strategies, their application in empirical studies, and their implications for research on stakeholder theory, institutional theory, and valuation. The authors argue that a distributed, problem-solving approach, nurtured by skilled actors, can generate viable solutions for grand challenges.