In the digital era, students are exposed to various stimuli that can influence their character formation. The main challenges include teaching honesty and responsibility amidst the abundant flow of information, guiding young people to develop balanced digital literacy with life values, and addressing issues such as cyberbullying, social media addiction, and lack of supervision in technology use. Collaborative efforts between educators, parents, and relevant parties are necessary to create a balanced educational environment where technology supports character development rather than hinders it. Innovative strategies and holistic approaches are essential to keep character education relevant and effective in the dynamic digital age. The research aims to analyze the challenges of character education in the digital era and propose solutions. The study uses a library study method, and the results show that with the right strategies, such as integrating character values into the digital curriculum and actively involving parents, character education in the digital era can serve as a solid foundation for positive personal development in an increasingly connected generation.In the digital era, students are exposed to various stimuli that can influence their character formation. The main challenges include teaching honesty and responsibility amidst the abundant flow of information, guiding young people to develop balanced digital literacy with life values, and addressing issues such as cyberbullying, social media addiction, and lack of supervision in technology use. Collaborative efforts between educators, parents, and relevant parties are necessary to create a balanced educational environment where technology supports character development rather than hinders it. Innovative strategies and holistic approaches are essential to keep character education relevant and effective in the dynamic digital age. The research aims to analyze the challenges of character education in the digital era and propose solutions. The study uses a library study method, and the results show that with the right strategies, such as integrating character values into the digital curriculum and actively involving parents, character education in the digital era can serve as a solid foundation for positive personal development in an increasingly connected generation.