This research aims to diagnose and evaluate the technological capabilities of a technology-based company, identifying its strengths and weaknesses to assist in the formulation of strategic plans that will enable it to achieve and maintain a competitive advantage. The Analytic Hierarchy Process (AHP) is used to assess technological capabilities and their key indicators individually. Structured interviews are then conducted to evaluate the organization's performance in specific areas, allowing for their rating according to the relative weights identified through the hierarchical analysis, thus defining the level of technological capabilities of the company. The study focuses on Quipux, a Colombian company with over two decades of experience in developing and operating innovative mobility solutions. The company's strategic initiatives center on long-term development and restructuring of its business model, with a focus on constant innovation in products, services, and business models. The research also explores the theoretical framework of capabilities and resources, dynamic capabilities, and technological capabilities, emphasizing the importance of technological diagnosis as a strategic planning tool. The methodology involves a literature review, a detailed analysis of Quipux's technological capabilities, and the application of the AHP to evaluate these capabilities. The results provide insights into the current state of Quipux's technological capabilities and offer recommendations for strategic planning. The study highlights the importance of continuous technological diagnosis to inform informed decisions and reduce risks associated with technological investments.This research aims to diagnose and evaluate the technological capabilities of a technology-based company, identifying its strengths and weaknesses to assist in the formulation of strategic plans that will enable it to achieve and maintain a competitive advantage. The Analytic Hierarchy Process (AHP) is used to assess technological capabilities and their key indicators individually. Structured interviews are then conducted to evaluate the organization's performance in specific areas, allowing for their rating according to the relative weights identified through the hierarchical analysis, thus defining the level of technological capabilities of the company. The study focuses on Quipux, a Colombian company with over two decades of experience in developing and operating innovative mobility solutions. The company's strategic initiatives center on long-term development and restructuring of its business model, with a focus on constant innovation in products, services, and business models. The research also explores the theoretical framework of capabilities and resources, dynamic capabilities, and technological capabilities, emphasizing the importance of technological diagnosis as a strategic planning tool. The methodology involves a literature review, a detailed analysis of Quipux's technological capabilities, and the application of the AHP to evaluate these capabilities. The results provide insights into the current state of Quipux's technological capabilities and offer recommendations for strategic planning. The study highlights the importance of continuous technological diagnosis to inform informed decisions and reduce risks associated with technological investments.