The chapter "Technologies of the Self" by Luciano Floridi explores how information and communication technologies, particularly social media platforms like Facebook, are shaping personal identities. The author highlights the distinction between personal identity and self-conception, emphasizing that these two aspects are interdependent and influenced by each other. Social media platforms like Facebook have become integral to how individuals present themselves to the world, reshaping their social selves and, in turn, their self-conceptions and personal identities. This process is described as a feedback loop where changes in social conditions and interactions can significantly alter one's identity. The chapter also discusses the impact of this phenomenon on younger generations, who often view their personal identities as a work in progress, constantly shaped and updated through online activities. Despite criticism that this hyperconscious generation may be losing touch with reality, the author argues that social media provide unprecedented opportunities for self-determination and autonomy, allowing individuals to shape their social selves and, consequently, their personal identities.The chapter "Technologies of the Self" by Luciano Floridi explores how information and communication technologies, particularly social media platforms like Facebook, are shaping personal identities. The author highlights the distinction between personal identity and self-conception, emphasizing that these two aspects are interdependent and influenced by each other. Social media platforms like Facebook have become integral to how individuals present themselves to the world, reshaping their social selves and, in turn, their self-conceptions and personal identities. This process is described as a feedback loop where changes in social conditions and interactions can significantly alter one's identity. The chapter also discusses the impact of this phenomenon on younger generations, who often view their personal identities as a work in progress, constantly shaped and updated through online activities. Despite criticism that this hyperconscious generation may be losing touch with reality, the author argues that social media provide unprecedented opportunities for self-determination and autonomy, allowing individuals to shape their social selves and, consequently, their personal identities.