Technology Acceptance Model 3 and a Research Agenda on Interventions

Technology Acceptance Model 3 and a Research Agenda on Interventions

May 2008 | Viswanath Venkatesh, Hillol Bala
The article by Viswanath Venkatesh and Hillo Bala explores the role of interventions in enhancing the adoption and effective utilization of information technologies (ITs) in organizations. The authors draw on the Technology Acceptance Model (TAM) to develop a comprehensive nomological network of determinants of individual-level IT adoption and use, test the proposed integrated model empirically, and present a research agenda focused on potential pre- and post-implementation interventions. The study highlights the importance of interventions in aiding managerial decision-making and improving IT implementation success. Key findings include the moderating effect of experience on the relationships between perceived ease of use and perceived usefulness, as well as the influence of design characteristics and user participation on IT adoption. The research has significant implications for practitioners and researchers in the field of information systems.The article by Viswanath Venkatesh and Hillo Bala explores the role of interventions in enhancing the adoption and effective utilization of information technologies (ITs) in organizations. The authors draw on the Technology Acceptance Model (TAM) to develop a comprehensive nomological network of determinants of individual-level IT adoption and use, test the proposed integrated model empirically, and present a research agenda focused on potential pre- and post-implementation interventions. The study highlights the importance of interventions in aiding managerial decision-making and improving IT implementation success. Key findings include the moderating effect of experience on the relationships between perceived ease of use and perceived usefulness, as well as the influence of design characteristics and user participation on IT adoption. The research has significant implications for practitioners and researchers in the field of information systems.
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