April 2024 | Soi Judith Cherono; Dr. Samson Nyang'au Paul; Dr. Tobias Mwalili, PhD
This study examines the role of Technology Communication on the performance of Tea Producers companies in Kenya. The research aimed to determine how effective communication between Information Technology (IT) and business operations influences the performance of these companies. The study used a cross-sectional survey design, targeting 121 top managers from 29 tea producer companies that are members of the East Africa Tea Trade Association (EATTA). The study found that Technology Communication has a positive and statistically significant influence on the performance of Tea Producers companies in Kenya. The results showed that effective communication between IT and business operations enhances coordination, integration, and productivity, leading to improved performance. The study also found that strategic alignment between IT and business operations is crucial for achieving organizational effectiveness and competitive advantage. The study recommends that Tea Producer companies should ensure effective communication between IT and business operations, as well as invest in IT skills training for employees to improve productivity and performance. The findings highlight the importance of Technology Communication in driving performance in the tea industry.This study examines the role of Technology Communication on the performance of Tea Producers companies in Kenya. The research aimed to determine how effective communication between Information Technology (IT) and business operations influences the performance of these companies. The study used a cross-sectional survey design, targeting 121 top managers from 29 tea producer companies that are members of the East Africa Tea Trade Association (EATTA). The study found that Technology Communication has a positive and statistically significant influence on the performance of Tea Producers companies in Kenya. The results showed that effective communication between IT and business operations enhances coordination, integration, and productivity, leading to improved performance. The study also found that strategic alignment between IT and business operations is crucial for achieving organizational effectiveness and competitive advantage. The study recommends that Tea Producer companies should ensure effective communication between IT and business operations, as well as invest in IT skills training for employees to improve productivity and performance. The findings highlight the importance of Technology Communication in driving performance in the tea industry.