This research investigates the integration of technology in tourism management with a focus on improving the visitor experience. The tourism industry has become a key driver of the global economy, and technological advancements have significantly influenced its development. While technology offers benefits such as enhanced promotion, operational efficiency, and personalized services, there are still gaps in understanding how to optimize its use for visitor satisfaction. The study aims to identify these gaps and evaluate the effectiveness of various technologies in enhancing visitor experiences. Research methods include literature analysis, case studies, and surveys to gather data on technology use in tourism. The findings suggest that mobile applications and online ordering systems significantly improve visitor satisfaction. Factors such as ease of use, internet access, and data security are key drivers of technology adoption. The research also highlights challenges like implementation costs and staff training, but notes opportunities for increased technology use in tourism management. The study concludes that technology plays a crucial role in shaping the visitor experience in modern tourism. It provides insights into the potential of technology to enhance visitor experiences and offers practical guidance for tourism practitioners. The research emphasizes the need for strategic investment and stakeholder commitment to fully leverage technology's benefits in the tourism industry.This research investigates the integration of technology in tourism management with a focus on improving the visitor experience. The tourism industry has become a key driver of the global economy, and technological advancements have significantly influenced its development. While technology offers benefits such as enhanced promotion, operational efficiency, and personalized services, there are still gaps in understanding how to optimize its use for visitor satisfaction. The study aims to identify these gaps and evaluate the effectiveness of various technologies in enhancing visitor experiences. Research methods include literature analysis, case studies, and surveys to gather data on technology use in tourism. The findings suggest that mobile applications and online ordering systems significantly improve visitor satisfaction. Factors such as ease of use, internet access, and data security are key drivers of technology adoption. The research also highlights challenges like implementation costs and staff training, but notes opportunities for increased technology use in tourism management. The study concludes that technology plays a crucial role in shaping the visitor experience in modern tourism. It provides insights into the potential of technology to enhance visitor experiences and offers practical guidance for tourism practitioners. The research emphasizes the need for strategic investment and stakeholder commitment to fully leverage technology's benefits in the tourism industry.