The study evaluates the effectiveness of technology-based learning media in the digital era. It highlights that such media enhance student engagement, understanding, and motivation, while providing access to diverse resources and adaptive learning. However, challenges include the need for teacher and student training, as well as addressing security and privacy concerns. The study concludes that while technology offers significant potential, effective strategies are essential to optimize its use in education. Keywords: Technology-based Learning Media, Effectiveness, Education, Digitalization Era. The paper discusses the role of learning media in education, emphasizing its importance in improving communication and interaction. It explores the impact of digital technology on learning, noting its ability to create interactive and dynamic learning environments. The study also defines learning media and categorizes it into visual, audio, and audio-visual types. It highlights the benefits of digital media, such as increased flexibility and comprehensive learning. However, the study warns that the effectiveness of technology-based media depends on proper understanding and integration into teaching practices. Training and development are crucial to maximize its potential in the digital era.The study evaluates the effectiveness of technology-based learning media in the digital era. It highlights that such media enhance student engagement, understanding, and motivation, while providing access to diverse resources and adaptive learning. However, challenges include the need for teacher and student training, as well as addressing security and privacy concerns. The study concludes that while technology offers significant potential, effective strategies are essential to optimize its use in education. Keywords: Technology-based Learning Media, Effectiveness, Education, Digitalization Era. The paper discusses the role of learning media in education, emphasizing its importance in improving communication and interaction. It explores the impact of digital technology on learning, noting its ability to create interactive and dynamic learning environments. The study also defines learning media and categorizes it into visual, audio, and audio-visual types. It highlights the benefits of digital media, such as increased flexibility and comprehensive learning. However, the study warns that the effectiveness of technology-based media depends on proper understanding and integration into teaching practices. Training and development are crucial to maximize its potential in the digital era.