This study explores the commodification of religious rituals in Indonesian elections, focusing on how political actors use religion as a tool to gain support and establish leadership identity. The research uses a qualitative descriptive method to analyze the use of religious symbols and commodification practices by three Indonesian presidential candidates in the 2024 election. Data was collected from Instagram, with 1,154 posts indicating religious commodification. The analysis revealed that religious symbols are used to shape political identity and influence voter perceptions. The commodification of religion in Indonesian politics has transformed spiritual values into political interests, using religion to gain support and establish a leadership identity. The three politicians have intertwined religious symbols with relationships with clerics, resulting in Islamic populist ideology and identity politics. This has led to societal polarization and the recruitment of politicians for electoral purposes. The study highlights the implications of using religious symbols in building spiritual identity, including the commodification of religious texts and the manipulation of religious practices for political gain. The commodification of religion in Indonesia is a significant aspect of the democratic process, with religious symbols and practices playing a crucial role in political campaigns. The research underscores the need to understand the phenomenon of religious commodification in the context of democracy in Indonesia, starting from the use of religious symbols, forms of commodification, and their implications. The study also discusses the implications of the commodification of Islam, including the obscuring of the essence of spiritual values and the transformation of religious practices into commercialized events. The findings suggest that the commodification of religion in Indonesian politics has significant impacts on society, including the loss of sacred religious values and the shift of religious values into commodities. The study concludes that the commodification of religious rituals for political purposes in Indonesia has transformed spiritual values into political interests, using religion to gain support and build leadership identity. The commodification of religion in Indonesian politics is a complex phenomenon that has significant implications for society and the democratic process.This study explores the commodification of religious rituals in Indonesian elections, focusing on how political actors use religion as a tool to gain support and establish leadership identity. The research uses a qualitative descriptive method to analyze the use of religious symbols and commodification practices by three Indonesian presidential candidates in the 2024 election. Data was collected from Instagram, with 1,154 posts indicating religious commodification. The analysis revealed that religious symbols are used to shape political identity and influence voter perceptions. The commodification of religion in Indonesian politics has transformed spiritual values into political interests, using religion to gain support and establish a leadership identity. The three politicians have intertwined religious symbols with relationships with clerics, resulting in Islamic populist ideology and identity politics. This has led to societal polarization and the recruitment of politicians for electoral purposes. The study highlights the implications of using religious symbols in building spiritual identity, including the commodification of religious texts and the manipulation of religious practices for political gain. The commodification of religion in Indonesia is a significant aspect of the democratic process, with religious symbols and practices playing a crucial role in political campaigns. The research underscores the need to understand the phenomenon of religious commodification in the context of democracy in Indonesia, starting from the use of religious symbols, forms of commodification, and their implications. The study also discusses the implications of the commodification of Islam, including the obscuring of the essence of spiritual values and the transformation of religious practices into commercialized events. The findings suggest that the commodification of religion in Indonesian politics has significant impacts on society, including the loss of sacred religious values and the shift of religious values into commodities. The study concludes that the commodification of religious rituals for political purposes in Indonesia has transformed spiritual values into political interests, using religion to gain support and build leadership identity. The commodification of religion in Indonesian politics is a complex phenomenon that has significant implications for society and the democratic process.