This paper by Stan D. Reid from Syracuse University explores the relationship between firm and individual characteristics and their impact on foreign entry and expansion behavior. The findings suggest that this behavior is not solely determined by structural or managerial factors but is the result of an interaction between both types of variables. The author proposes that foreign entry and expansion can be understood as an adoption of innovation-type behavior. Despite the complexity of these interactions, few researchers have investigated export expansion behavior in this context. Most studies focus on either individual characteristics or contextual determinants, leading to a lack of understanding about how foreign entry and expansion decisions are made and how they are influenced by the interaction between firm and individual characteristics. The paper highlights the need for more dynamic models and methodologies to adequately understand the process of exporting as a foreign entry process. It also points out the limitations of existing research, such as the lack of distinction between small and large firms and methodological issues. The author proposes a conceptual model that emphasizes the role of decision-makers in the export adoption process, which can be divided into five stages: export awareness, export intention, trial, evaluation, and acceptance. Each stage involves specific firm and decision-maker variables that play crucial roles. The model aims to provide a clearer understanding of the interaction between firm and decision-maker characteristics and their impact on export behavior, offering implications for export behavior research and policy.This paper by Stan D. Reid from Syracuse University explores the relationship between firm and individual characteristics and their impact on foreign entry and expansion behavior. The findings suggest that this behavior is not solely determined by structural or managerial factors but is the result of an interaction between both types of variables. The author proposes that foreign entry and expansion can be understood as an adoption of innovation-type behavior. Despite the complexity of these interactions, few researchers have investigated export expansion behavior in this context. Most studies focus on either individual characteristics or contextual determinants, leading to a lack of understanding about how foreign entry and expansion decisions are made and how they are influenced by the interaction between firm and individual characteristics. The paper highlights the need for more dynamic models and methodologies to adequately understand the process of exporting as a foreign entry process. It also points out the limitations of existing research, such as the lack of distinction between small and large firms and methodological issues. The author proposes a conceptual model that emphasizes the role of decision-makers in the export adoption process, which can be divided into five stages: export awareness, export intention, trial, evaluation, and acceptance. Each stage involves specific firm and decision-maker variables that play crucial roles. The model aims to provide a clearer understanding of the interaction between firm and decision-maker characteristics and their impact on export behavior, offering implications for export behavior research and policy.