The study explores how perceived AI use affects content perceptions. Participants evaluated human-written content presented as created by a human, a human with AI assistance, or an AI. Results showed participants felt more negatively about the content creator and were less satisfied when they thought AI was used, but assigned creator had no effect on content judgments. Five interpretations of AI use in content creation were identified. The study suggests informing users about AI use may not help consumers judge content and could harm the relationship between creators and followers. The findings indicate that users may not consider AI use in their credibility evaluations, but revealing AI use could lead to more scrutiny. The study also highlights that AI-generated content may be perceived as less creative, less enjoyable, or less well-written. The research contributes to understanding how users interpret information from AI sources and the impact of AI on content perception. The study's implications include whether creators should reveal their use of AI technologies. The results suggest that AI use may not significantly affect content judgments, but could influence perceptions of creator qualifications and effort. The study also found that users may not consider AI use in their decisions, but may still choose content based on personal factors. The research highlights the need for further investigation into how AI use affects content perception and user behavior.The study explores how perceived AI use affects content perceptions. Participants evaluated human-written content presented as created by a human, a human with AI assistance, or an AI. Results showed participants felt more negatively about the content creator and were less satisfied when they thought AI was used, but assigned creator had no effect on content judgments. Five interpretations of AI use in content creation were identified. The study suggests informing users about AI use may not help consumers judge content and could harm the relationship between creators and followers. The findings indicate that users may not consider AI use in their credibility evaluations, but revealing AI use could lead to more scrutiny. The study also highlights that AI-generated content may be perceived as less creative, less enjoyable, or less well-written. The research contributes to understanding how users interpret information from AI sources and the impact of AI on content perception. The study's implications include whether creators should reveal their use of AI technologies. The results suggest that AI use may not significantly affect content judgments, but could influence perceptions of creator qualifications and effort. The study also found that users may not consider AI use in their decisions, but may still choose content based on personal factors. The research highlights the need for further investigation into how AI use affects content perception and user behavior.