The Effects of Perceived AI Use On Content Perceptions

The Effects of Perceived AI Use On Content Perceptions

May 11–16, 2024 | Irene Rae
The study explores the effects of perceived AI use on content perceptions. A mixed-design experiment was conducted with 1641 participants, evaluating content created by humans, humans with AI assistance, or AI. Participants felt more negatively about content created with AI and were less satisfied, but the assigned creator had no significant impact on content judgments. The study identified five interpretations of how AI use affects content creation, including handoff scenarios and comparisons to existing technology. The findings suggest that informing users about AI use may not help them judge content credibility and could damage relationships between creators and followers. The research contributes to understanding how users interpret AI-generated content and its implications for content creation and creator relationships.The study explores the effects of perceived AI use on content perceptions. A mixed-design experiment was conducted with 1641 participants, evaluating content created by humans, humans with AI assistance, or AI. Participants felt more negatively about content created with AI and were less satisfied, but the assigned creator had no significant impact on content judgments. The study identified five interpretations of how AI use affects content creation, including handoff scenarios and comparisons to existing technology. The findings suggest that informing users about AI use may not help them judge content credibility and could damage relationships between creators and followers. The research contributes to understanding how users interpret AI-generated content and its implications for content creation and creator relationships.
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Understanding The Effects of Perceived AI Use On Content Perceptions