The book "The Persuasion Handbook" by Dillard and Pfau (2002) provides a comprehensive overview of research on persuasion, covering 34 chapters divided into seven sections. The book traces the history of persuasion from ancient rhetoric to modern communication science, highlighting the evolution of theories and practices. It discusses various theories, including dissonance theory, expectancy theory, and the elaboration likelihood model, while also emphasizing the role of emotions and message features in persuasion. The book also explores persuasion in different contexts, such as small groups, commercial, and legal settings, and examines the social consequences of persuasion campaigns in politics, health, and the environment. The final section discusses the role of media and media use in persuasion, focusing on the influence of news and entertainment media on social perceptions and the importance of interactive technology. The book is well-structured, with each chapter beginning with an introduction outlining its focus. While the book provides a thorough overview of persuasion research, it is noted that the perspective of the persuader is dominant, and there is insufficient discussion of theories focusing on being persuaded in everyday life. The book is a valuable resource for students and scholars in the field of persuasion and beyond, with an extensive author and subject index. The editors conclude that persuasion research is robust and vibrant, with continued growth expected in the field.The book "The Persuasion Handbook" by Dillard and Pfau (2002) provides a comprehensive overview of research on persuasion, covering 34 chapters divided into seven sections. The book traces the history of persuasion from ancient rhetoric to modern communication science, highlighting the evolution of theories and practices. It discusses various theories, including dissonance theory, expectancy theory, and the elaboration likelihood model, while also emphasizing the role of emotions and message features in persuasion. The book also explores persuasion in different contexts, such as small groups, commercial, and legal settings, and examines the social consequences of persuasion campaigns in politics, health, and the environment. The final section discusses the role of media and media use in persuasion, focusing on the influence of news and entertainment media on social perceptions and the importance of interactive technology. The book is well-structured, with each chapter beginning with an introduction outlining its focus. While the book provides a thorough overview of persuasion research, it is noted that the perspective of the persuader is dominant, and there is insufficient discussion of theories focusing on being persuaded in everyday life. The book is a valuable resource for students and scholars in the field of persuasion and beyond, with an extensive author and subject index. The editors conclude that persuasion research is robust and vibrant, with continued growth expected in the field.