The article explores the rise and characteristics of populism in liberal democracies, challenging the common perception that it is a pathological form of politics. It argues that populism is an ideology that frames society as a conflict between 'the pure people' and 'the corrupt elite,' advocating for politics to reflect the general will of the people. The author defines populism as a thin-centered ideology, easily combined with other ideologies, and characterized by moralistic discourse and a Manichean worldview. Populism is not limited to charismatic leadership or direct communication but is facilitated by strong party leaders and direct communication between party supporters. The article highlights the broad usage of populism, noting that it is not exclusively associated with the right-wing or opposition parties, and that mainstream politicians have also adopted populist rhetoric. It discusses the causes of the current populist Zeitgeist, including media influence, increased citizen education, and changes in societal and political structures. The article concludes by examining reactions to the populist challenge, such as calls for more democracy, and argues that these reactions may actually strengthen the populist movement.The article explores the rise and characteristics of populism in liberal democracies, challenging the common perception that it is a pathological form of politics. It argues that populism is an ideology that frames society as a conflict between 'the pure people' and 'the corrupt elite,' advocating for politics to reflect the general will of the people. The author defines populism as a thin-centered ideology, easily combined with other ideologies, and characterized by moralistic discourse and a Manichean worldview. Populism is not limited to charismatic leadership or direct communication but is facilitated by strong party leaders and direct communication between party supporters. The article highlights the broad usage of populism, noting that it is not exclusively associated with the right-wing or opposition parties, and that mainstream politicians have also adopted populist rhetoric. It discusses the causes of the current populist Zeitgeist, including media influence, increased citizen education, and changes in societal and political structures. The article concludes by examining reactions to the populist challenge, such as calls for more democracy, and argues that these reactions may actually strengthen the populist movement.