2012 | Alexa Spence, Wouter Poortinga, Nick Pidgeon
This study explores the psychological distance of climate change across four dimensions: geographical, social, temporal, and uncertainty. Using a nationally representative UK sample, the research systematically examines how these dimensions relate to public concern and sustainable behavior intentions. Results indicate that climate change is perceived as both psychologically distant and proximal in different dimensions. Lower psychological distance was generally associated with higher levels of concern, although certain aspects of greater psychological distance, such as perceptions of disproportionate impacts on developing countries, were also significantly related to preparedness to act on climate change. Findings support the idea that risk communications regarding climate change should highlight both local and distant impacts. Interestingly, psychological distance communications may be valuable in promoting concern about climate change, but may also be useful in promoting action among those already concerned. The study also highlights the importance of distinguishing between different aspects of scepticism and uncertainty regarding climate change, as perceptions vary greatly depending on the specific aspect under consideration. The research suggests that psychological distance dimensions are interrelated, and that a combined psychological distance scale can be used to measure these dimensions. The study also indicates that uncertainty and scepticism about climate change are significant factors in public perception, and that effective communication strategies should address these aspects to promote sustainable behavior. Overall, the study provides valuable insights into the psychological distance of climate change and its implications for risk communication and public engagement.This study explores the psychological distance of climate change across four dimensions: geographical, social, temporal, and uncertainty. Using a nationally representative UK sample, the research systematically examines how these dimensions relate to public concern and sustainable behavior intentions. Results indicate that climate change is perceived as both psychologically distant and proximal in different dimensions. Lower psychological distance was generally associated with higher levels of concern, although certain aspects of greater psychological distance, such as perceptions of disproportionate impacts on developing countries, were also significantly related to preparedness to act on climate change. Findings support the idea that risk communications regarding climate change should highlight both local and distant impacts. Interestingly, psychological distance communications may be valuable in promoting concern about climate change, but may also be useful in promoting action among those already concerned. The study also highlights the importance of distinguishing between different aspects of scepticism and uncertainty regarding climate change, as perceptions vary greatly depending on the specific aspect under consideration. The research suggests that psychological distance dimensions are interrelated, and that a combined psychological distance scale can be used to measure these dimensions. The study also indicates that uncertainty and scepticism about climate change are significant factors in public perception, and that effective communication strategies should address these aspects to promote sustainable behavior. Overall, the study provides valuable insights into the psychological distance of climate change and its implications for risk communication and public engagement.